1 of 1 people found the following review helpful
You rub my back, I'll rub yours,
This review is from: Cause Marketing for Nonprofits: Partner for Purpose, Passion, and Profits (AFP Fund Development Series) (Hardcover)
We all know about CRM, right? Unless you've read and applied information and advice from this book: I don't think so! Daw gives us a primer and then goes on to dig deeply into the relationships that exist in the marketplace, among partners, in the community, and how to create the right "fit" between a nonprofit and a corporation. Many examples help to assure that the reader understands that good fit with mission and values is achieved, that assets and strengths are combined for a mutually beneficial program and that strong relationships are built on mutual respect, trust and open communications.