Customer Review

130 of 144 people found the following review helpful
1.0 out of 5 stars 5 minutes of clear thinking will answer every question you might have thought this book would answer., November 3, 2008
This review is from: Buyology: Truth and Lies About Why We Buy (Hardcover)
This is the first book in a long time I felt like taking back, and demanding a refund.

Filled with common-sense observations inflated with info-mercial style prose, it's a shadow of the scientific study it claims to be.

Each chapter pounds you with juvenile "imagine this!" scenarios, while providing little scientific backing for the author's conclusions. After each disappointing narrative, he promises the next chapter has "groundbreaking new science!" Clearly, he has mastered the art of hype, for that's mostly what this book is.

Those looking for information on motivation and thinking patterns will be best served to look elsewhere.
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Showing 1-1 of 1 posts in this discussion
Initial post: Feb 7, 2011 2:30:08 PM PST
I agree this completely.

I would ad that most of this book is an advertisement for the authors consulting business.
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