Customer Review

17 of 18 people found the following review helpful
5.0 out of 5 stars Cool Book, October 13, 2008
This review is from: The Impulse Factor: Why Some of Us Play It Safe and Others Risk It All (Hardcover)
This is the first time I've ever written one of these customer reviews because, as a reader, I rarely trust the opinions of random people on the internet. I felt compelled to write one for The Impulse Factor, though because this is not the kind of book I'd normally buy and wanted to let other people know of my happy accident.

One of the things Tasler does well in this book is take a series of pretty complicated psychological information and break it down in a way that makes the subject matter much cooler than a psych textbook from college. From dating to gambling to the NFL, the concrete examples and real-world applicability of the subject made this book as fun a read as I've had in awhile.

I've always hated it when someone's behaviour gets explained as "Well, he's just like that." That never really satisfied me, so I really like to read books that explain why people are the way they are. This book does that in ways that will not only help me understand people better, but also help me when I'm conducting a job interview or working with new people on a consulting project.

If I had to compare it with something else I've read, I guess I would compare it to Blink by Malcolm Gladwell. Both authors know what they're talking about when it comes to psychology, but do not talk down to you like a nerdy academic. Tasler's writing style and his grounding in real-life examples makes this something I'll be buying my co-workers for Christmas.
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4.3 out of 5 stars (33 customer reviews)
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Location: Omaha, NE USA

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