1 of 1 people found the following review helpful
Wake up and smell the coffee
, November 12, 2010
This review is from: BrandsFormation (Hardcover)
After many year of promoting our business. I had an occasion to read BrandsFormation. Now I understand how important it is to place yourself first in the minds of your customers. You may have the greatest product or service but if the customer thinks of someone else first, YOU LOOSE. I now see how important it is to brand our company. Who we are and what we do not just the products we represent. I remember the branding examples like LSMFT. Tobacco ads haven't been around since the 70's but I remembered that because of the Phillip Morris branding of Lucky Strike cigarettes. This should be a must read book for anyone who want to be a true merchant. If you get a chance to attend a Chuck Mefford seminar, don't miss it.
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