13 of 14 people found the following review helpful
New view of malls and shopping,
This review is from: Mall Maker: Victor Gruen, Architect of an American Dream (Hardcover)
I heard the author on the radio and thought this sounded interesting, it was definitely worth it. I'm an architect and have worked on a few retail projects, although no malls yet, so I could easily identify with Gruen. He seemed both to be a naive dreamer and a very calculating businessman. He was also caught up in the American cycle of trying to make one more buck. Gruen's story made me rethink the reasons why Americans love shopping so much--all the lights, art, and designs do nothing but make us believe that shopping is enjoyable. Is it really? Gruen's story also made me think about why architects think they can solve the world's problems with better buildings; I guess it goes with the territory.