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5.0 out of 5 stars Don't Let Misconceptions Prevent You From Getting Angel Funding, November 30, 2008
This review is from: Fool's Gold?: The Truth Behind Angel Investing in America (Financial Management Association Survey and Synthesis Series) (Hardcover)
If you've ever thought about seeking angel investment capital for your business, there's a good chance you will start the process with some misconceptions. Same goes if you are thinking of becoming an angel to invest in other businesses.

For instance, you may have had the notion that individual angels are rich -- or at least very well off -- and invest a lot of money in each business. Not necessarily so, says this book.

I recommend you spend some quality time with this book if you are interested in seeking angel funding. It could save you some mis-starts and get you pointed in the right direction faster.

This is a book stuffed full of facts and study data. If you wanted to know, say, whether your retail business is a good candidate for angel investing, the book will tell you (answer: yes, 25% of angel investments are made in retail businesses).

You might wonder how a book of facts and data could help you as an entrepreneur. That's easy. From information gleaned you can get a much better idea of such things as:

- why angels invest (it may be as much about having a hobby as making money)

- how angels decide on which businesses to invest in (with less investigation than you'd expect)

- how angel investors come up with valuations and what kind of ownership interest they will expect (most don't do formal valuations and they demand smaller ownership stakes than you might expect)

- where and how to find angel investors (hint: look locally)

All of these things will help you understand how to appeal to angel investors.

The writing style is crisp and direct. Despite the many figures and statistics scattered throughout, it's relatively easy to read and comprehend.

You should get this book if you are serious about getting angel investment or if you are thinking of becoming an angel investor yourself.
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Location: Cleveland, Ohio

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