Customer Review

188 of 197 people found the following review helpful
3.0 out of 5 stars Interesting, easy read, September 9, 2010
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This review is from: Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers (Paperback)
This book is very different as a business book. Instead of being filled with dense, usually overly wordy pages, it is beautifully laid out, the wording is kept to a minimum, and there are lots of illustrations.

The book is focused on ways to think of the model for your business... with some nice guidelines for structuring the thought process... as well as a bunch of examinations of different types of businesses.

It has good discussions on thinking through what is critical for the business, where the cost structures are, where the benefits are, and how to organize and present those ideas.

It also has a number of cases studies of various companies that changed or invented new business models, such as Amazon's introduction of Web Services.

The book is fast to read, and there were several sections I bookmarked to put into use in my company, which to me is always a good sign for a book.

Where the book is lacking is that I would really have liked more case studies -- a bit more meat so to speak -- once a company came up with the new model, how did the artifacts of the book's discussions come into play with the execution? Did any of the techniques discussed help with the inevitable pitfalls associated? What are some case studies for when people tried the techniques discussed and failed miserably? Innovator's Dilemma, by comparison, does a much better look at both positive and negative case studies, which can provide a lot more learning.

I also would have liked more depth on the blue ocean discussion.

Altogether though, an interesting read and a good addition to my management book shelf.
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Tracked by 4 customers

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Showing 1-6 of 6 posts in this discussion
Initial post: Dec 13, 2010 12:25:10 PM PST
Excellent review!

- author Sam

Posted on Jul 2, 2012 6:56:09 PM PDT
ThePen says:
Great review! For missing content, perhaps have a look at Steve Blank's 4 Steps to the Epiphany for elaboration, Osterwalder's work is modeled on Blanks's model. Blank's latest, Startup Owner's Manual covers similar territory. Hope that's helpful!

Posted on Jul 30, 2012 10:13:42 AM PDT
To know more about blue ocean, I like the book titled "Blue Ocean Strategy"

Posted on Aug 30, 2012 6:16:46 AM PDT
Last edited by the author on Aug 30, 2012 6:19:28 AM PDT
B. Taylor says:
I get so sick of reviewers who whine that a particular book wasn't a different book (usually a much LONGER book), or that it wasn't custom-written with special material just to suit them.

When you read a book of this nature - regardless of what it might be - it's highly probable that there will be topics introduced (such as "blue ocean") that aren't explored exhaustively.

Here's an idea: If you don't understand these topics you can explore them further using your own research skills. This methodology will serve you well - at least until the single six-million page tome is published that will save you the trouble of looking things up for yourself. I hear it's due out sometime next year.

Posted on Oct 25, 2012 3:04:57 PM PDT
Great review. If you want to find some answers to your questions go to Udacity.com and take the complete Course. It's based on this book EP-245.

Posted on Feb 28, 2013 2:43:05 PM PST
F. Pethig says:
Great review! I currently write a thesis for university and would really like to include parts of your statement. Unfortunately I cannot cite amazon, so would it be possible to get in touch with you?
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Location: Seattle, WA USA

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