36 of 39 people found the following review helpful
This is the Entrepreneuial Copywriter's Bible,
This review is from: The Ultimate Sales Letter: Boost Your Sales With Powerful Sales Letters Based on Madison Avenue Techniques (Paperback)
I read this book several years ago and I've gone on to read every book he's published since. The only thing wrong with the book is the title. Kennedy doen't use watered-down, full-of-fluff Madison Avenue techniques. He takes you by the hand and walks you through the copywriting process step-by-step. If you follow his advice and you're not afraid of being to direct or of making you're offer to strong you can end up with a sales letter that will keep the orders rolling in for years!
The Ultimate Sales Letter: Boost Your Sales With Powerful Sales Letters Based on Madison Avenue Techniques(34 customer reviews)
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