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#1 recommended book for anyone looking to start a company,
This review is from: All In Startup: Launching a New Idea When Everything Is on the Line (Hardcover)
As an entrepreneur on my second start-up, I wish I would have read All In Startup sooner! This book was eye-opening to me and really pushed me to think through my business and some of my ideas to see if the customer's pain point is a 'migraine problem' to solve. The author does a perfect job keeping you engaged with a great story but provides real-life learning lessons throughout the book that I still use today to help make decisions for our business.
This is the first book I recommend to any person thinking about starting a business, just started a business, or is struggling with their current business. This is a must read! Highly recommended.