12 of 14 people found the following review helpful
A Former Social Media Skeptic Is Now Sold,
This review is from: Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (& Other Social Networks) (Kindle Edition)
I originally thought that Social Media was just a digital platform for narcissistic B List celebrities who had a recurring need to inform the world when they were eating or waiting for a cab. After reading Dave Kerpen's "Likeable Social Media" I now realize how narrow minded this view was. When used correctly, Social Media is an effective tool which companies of all sizes can use to identify, grow, connect, inform and serve their customer base.
Effective Social Media involves listening to your customers in an honest, non-phony way; providing real value for free without worrying about "giving away the store"; promptly responding to crises; developing a feel good online persona and inspiring the customer base. The book is packed with numerous case studies and action items detailing exactly how to achieve these necessary attributes.
This is a book which must be read slowly, earmarked, and read again and again. There is so much to digest--even the author admits most Social Media success is the result of a consistent slow, well thought out process. I intend to employ as many of these valuable ideas into my small tutoring business. Maybe, just maybe, I will be able to take this business to the next level on a shoe string marketing budget.
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Initial post: Jun 12, 2011 6:01:06 PM PDT
Dave Kerpen says:
Thanks for your feedback, Steven. I'm really glad you liked the book. Please feel free to tweet me questions anytime about social media for your tutoring business @ http://Twitter.com/DaveKerpen. Have a likeable day! Dave
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