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Win-Win: Exciting and Scholarly,
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This review is from: For the Win: How Game Thinking Can Revolutionize Your Business (Kindle Edition)
"For the Win" is striking in its clarity and persuasiveness, and like your favorite game, it rewards your effort with a continuous stream of fascinating examples from around the world. At the same time it is honest, with the authors repeatedly noting when game thinking may not be appropriate for a particular business goal. But the support and relevance for game theory to achieve business success far outweigh the exceptions. Beyond the many fun examples of game theory applications, the book also delves into the psychology of motivation to help the reader understand why "gamification" works. One of the most interesting things about the book is how many levels the authors genuinely achieve in dissecting the conclusion that "fun motivates" in ways that are both sophisticated and entertaining. And, while the book emphasizes that its overarching game analogy is more related to game design than game play, for those of us who recognize the many references to popular games electronic and otherwise peppered throughout, part of the reward here is some sense of gamer vindication.