3 of 6 people found the following review helpful
Excellent coverage of Mobile's impact on the Media industry,
This review is from: Mobile as 7th of the Mass Media: Cellphone, cameraphone, iPhone, smartphone (Hardcover)
Tomi is a great spokesperson for the mobile industry and this book reflects that. Building his case step-by-step, he puts forth the case for mobile as a compelling mass media channel detailing the evolution of media itself and how mobile differs, enhances, and excels. For folks looking to become familiar with the intricacies, it is a brilliant primer. For people already in the industry, it has stats and case studies that one can learn from. Highly recommended.