36 of 40 people found the following review helpful
Money & Brains,
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This review is from: Your Money and Your Brain: How the New Science of Neuroeconomics Can Help Make You Rich (Hardcover)
In my professional life I advise high net worth individuals on making smart decisions with their money. I've read a number of the behavioral finance books but this one is different. It was fascinating to read how our brains work and it explains a lot of what I've observed in my clients and in myself. I plan to buy several copies as gifts for my clients.
I would have given the book 5 out of 5 except that it seemed like a number of the studies and stories in the book were mentioned more than once or they were just similiar. Either way, some of it got a bit tedious.