96 of 102 people found the following review helpful
Essential guiding principles for business,
This review is from: I, Steve: Steve Jobs In His Own Words (In Their Own Words) (Paperback)
Full disclosure, I know the publisher of this book. I also worked at Apple for nearly a decade, creating marketing for Mac computers, and I can tell you that the quotes in "I, Steve" encapsulate everything I learned while I was there: Paying attention to little details (because they matter). Relentless simplification. Knowing what to say 'no' to. These principles can apply to many aspects of business and reading them in Steve's words are an excellent reminder that we don't have to settle for mediocrity. This is not a biography, nor is it an exploitation of the man's death, as this book has been scheduled for publication for many months now. This book is an essential tool for how to think about the problems you wrestle with at work. Bring a copy to your office. Start off every meeting reading a random quote. See what happens.
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Showing 1-7 of 7 posts in this discussion
Initial post: Oct 24, 2011 4:01:36 PM PDT
Posted on Nov 25, 2011 2:40:29 AM PST
! Aesop - Sam says:
"This book is an essential tool for how to think about the problems you wrestle with at work. Bring a copy to your office. Start off every meeting reading a random quote. See what happens."
Sam author : Steve Jobs' Wisdom - Find What You Love!
Posted on Jan 10, 2012 10:04:25 AM PST
Mary E. Schwartz says:
how sorry i feel for you to have to have had to work for such a ruthless, mean, meglomananiac. I have read W. Isaacsons book and it only makes me more disgusted with each page i read.
He used everyone, parents, teachers, girlfriends, wives, you name it. it was his way or the highway.
but the worst thing he did was thought he was smarter than his doctors. my grandfather died of pancan. he suffered a horrible death and was dead in 5 months of his diagnosis. steve thought he was a genius, if so, why isn't he here? also, he knocked someone off the liver transplant list because he had money and to me that is the worst of all his wrongdoings. he was a spoiled petulant child.
he treated his wife and children like chattel, but, his wife is no dope, she is set so are the kids. i am no lover of microsoft, but bill gates at least has some heart. SJ thought he was larger than God himself, well he is finding out now, he is not.
Have you read W. Isaacson's book, seen his interview on C-Span? You worked in marketing, ie another name for lying to make the product look better, don't tell me about marketing, it is smoke and mirrors. Proud of yourself, just a little i think to say i worked for SJ.....got to run and puke,
In reply to an earlier post on Mar 23, 2012 6:50:25 PM PDT
Harry Singh says:
I am a entrepreneur and I love Steve more since I read his biography ( the only apple product I own is a Ipod). I saw all the negatives that you saw and cringed by it but as a young entrepreneur I was blown away by his positives. You look at a book and become disgusted by it, I reveled in its wisdom not just learning from his good but contemplating his bad. There is soooo much to learn in that book its such a gem.
In reply to an earlier post on May 16, 2012 5:06:45 AM PDT
B. Wright says:
People outside silicon valley thought of Steve quite differently than those who actually work here. If you've ever been around silicon valley or talked with people who live in Woodside (or work at Apple), you'd get snippets of the real Steve (Steve's local persona). If you live outside silicon valley, you would never hear any of this and would only see what Apple put forth in its marketing campaigns or whenever Steve would do public appearances (Steve's public persona). Steve was, if anything, the consummate marketer. He was just as good at spinning his own public persona as he could spin (er.. sell) Apple products.
Basically, there are givers and there are takers. Steve was definitely a taker throughout his whole life. The givers were those who worked under him. Gates also started his career as a ruthless taker, but in his later years has become a giver. After all, what else can one do with billions of dollars?
Takers generally get labeled as people users. Basically, they take advantage of anyone and everything to get what they want. Givers generally give up pretty much anything to please others. As an entrepreneur, you have to be a taker or you can't get to the things that make you successful. Unfortunately, being a taker also means alienating many people from your life because you have to take from everyone, you can't be selective.
In the end, Steve lived his life the way he chose. It was his choice. While I may not personally want to live like that, I respect the choices he made. Without those choices, we probably wouldn't have the iPod or the iPad. Were his choices right or wrong? That is for each reader to decide for themselves.
In reply to an earlier post on Jun 22, 2012 12:32:08 AM PDT
Joe Farrugia says:
Ruthless, mean, megalomaniac.........so that is how we should now describe people with a vision that actually change the world for the better, indirectly influencing positively each individual on this planet,
including the needy in the furthermost regions of the earth.
Mary, get your personal issues & raging jealousy sorted out, before posting multiple hate-speech messages on each instance of a book on Jobs.
Yes, I think he was an authoritarian figure, but that does not necesaarily make him a jerk.
In reply to an earlier post on Mar 25, 2014 5:24:52 PM PDT
Susana Ledesma says:
I'm with you!! He was not worst than anybody else, he was an imperfect human being with a negative and positive side. Mary you are perfectly wrong if you think that you are entitle to judge cause no human being is. He made many bad decisions, some he fixed, some he didn't but that doesn't cross out the fact that he was smart, bold and took huge risks to accomplish his dreams. We can all learn from his good and bad decisions. God gave him a purpose here and he accomplished that. "Steve Jobs RIP"
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