98 of 112 people found the following review helpful
Turns Out It's Not A Popularity Contest.,
This review is from: Fascinate: Your 7 Triggers to Persuasion and Captivation (Hardcover)
It's a Fascination contest! And with this somewhat startling insight, a book is born. And it's a book that walks its talk. It is fascinating. It hits all the seven triggers of fascination, and it earns our attention through every fascinating page. But here's the really interesting thing - this book isn't fascinating just because it tries to be. True, the author is something of a virtuoso of fascinating, being one of the most awarded advertising copywriters ever, and well-known as one of the brightest and most successful charmers in any business. This is all good, but what's going on in this book is something more fascinating. Call it depth. It's a book that has done its homework. A book that is chock full of new stories, insights and intelligence for people whose lives and livelihoods depend on being a bit more fascinating. A book with ample handles for people who want to grab hold of the concepts and put them to work. I enjoyed finding out my F-score, for example, and learning my fascination strengths and weaknesses. At it's core, this book addresses a critically important issue. Since, in this world, the good and the right don't necessarily win, but the fascinating have an unfair advantage -- it's important for everyone who's trying to get anything good done to become more fascinating, to put these concepts and these tools to work.
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Showing 1-4 of 4 posts in this discussion
Initial post: Feb 9, 2010 10:19:23 AM PST
Livan Grijalva says:
Great Review...now I definetly want to check out this book.
Posted on Feb 9, 2010 12:23:10 PM PST
[Deleted by the author on Feb 9, 2010 12:23:20 PM PST]
Posted on Mar 1, 2010 6:50:00 AM PST
Nice review Mark. I am going to buy this one since it came up in my Amazon Recs, and after reading your review. I am ready for a fresh perspective and am appreciate your thoughtful insights. I'll let you know how I come out.
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