3 of 4 people found the following review helpful
A Book that Gives You Permission to Break the Rules,
This review is from: Find Your Next: Using the Business Genome Approach to Find Your Company's Next Competitive Edge (Hardcover)
In a world where new words are constantly surfacing, my first response when I say the phrase, "Business Genome Approach" on the jacket cover was, "Here we go again." More to learn and more Ms. Kates will be asking me to pay attention to in my professional career. That's where my objections stopped.
Early in the book she says, "Genome business approach consists of components of great ideas that can be melded together to create and launch new business opportunities." Notice she did not say start a new business she talks about blending businesses. As a constant breaker of rules, she got my attention.
A business leader often is stuck in her office. She rarely goes out to talk to staff in her building, and rarely talks to leaders in other industries. Ms. Kates points out that could be a big mistake. Instead, she advocates watching, talking and collaborating with other companies to enhance products or services that you are each producing independently.
There are many examples of real companies throughout the book that illustrates the "genome approach." Once you read this book, your mind will be racing with ideas and possibilities. AND by the way, she believes you should pay close attention to your intuition.