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219 of 233 people found the following review helpful
5.0 out of 5 stars A book to ignite the entrepreneur within you!, February 28, 2012
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This review is from: The Start-up of You: Adapt to the Future, Invest in Yourself, and Transform Your Career (Hardcover)
"The Start-up of You" by Reid Hoffman (co-founder of LinkedIn) and Ben Casnocha is an excellent book to motivate and inspire you to take charge and accountability of your professional career. The authors intertwine interesting historical references and extensive personal experiences to provide a roadmap to transforming your career.

The book begins with a reality check and reminder that the former paradigms we may have had of the "American Dream" and "traditional career" assumptions have been gradually shattered over the past several decades. The old adage about "ready, aim, fire" has been supplanted with "aim, fire, aim, fire, aim, fire, ..." to survive and sustain our professional careers. The authors state their case that we should define our "assets", "aspirations and values", and the "market realities" of the world we live in to identify your specific competitive advantage as you formulate your professional career.

Reid and Ben also provide dozens of illustrations throughout the book on why so many entrepreneurial businesses launched in the Silicon Valley in California have been success. The professional networking that occurs in that region is likely unsurpassed in any business community throughout the world.

I would recommend "The Start-up of You" to anyone who is at a crossroads in their professional career or any professional who is looking to unleash their entrepreneurial spirit that has been squelched and smothered inside you for far too long.

Disclosure: I was an early adopter and continue to be a fan of the professional networking site, LinkedIn. I found this platform to be an essential professional networking tool in the various businesses I have run over the past decade.
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