Customer Review

28 of 30 people found the following review helpful
5.0 out of 5 stars Beware - the Kindle version has no link to content on the CD, August 19, 2010
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This review is from: Web Analytics 2.0: The Art of Online Accountability and Science of Customer Centricity (Kindle Edition)
I own both the Kindle version and the paperback version of this book. I originally bought the Kindle copy thinking there would be some referece to the CD in the back of the book - a handy place where Kindle readers could download or otherwise access the content on the CD. Not so! The publishers decided not to make this available so the ONLY way to get CD content is by purchasing the book.

That said, a web analytics book like this is really a reference book. I personally find it a lot easier to flip the pages and find what I'm looking for. And while the author does do a good job of starting at the novice or "reporting squirrel" level and leading the reader up to the expert or "ninja" level, this is not a work of fiction. You really don't need to read it start to finish in order.

The content, as others have said, is engaging and highly readable. Even if you have been practicing in this space for awhile, you will still learn much from this book. If you are new to the space, then this book is a requirement!
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Showing 1-2 of 2 posts in this discussion
Initial post: Aug 20, 2010 11:47:36 AM PDT
Hi Allison,

I'm glad you're finding Avinash's book to be a good read. Please note that Kindle buyers can get the CD contents by visiting our customer support department at http://sybex.custhelp.com and clicking the "Ask a Question" or "Live Chat" buttons.

Cheers,
Willem Knibbe
Acquisitions Editor
Sybex, an Imprint of Wiley

In reply to an earlier post on Oct 31, 2012 1:50:08 PM PDT
I bought this book today (Kindle Edition), as Willem said, I've contacted customer support using the link provided (http://sybex.custhelp.com) and as soon the employee checked that I've actually bought the book, she provided me with a direct link to download the accompany CD.
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