30 of 33 people found the following review helpful
Beware - the Kindle version has no link to content on the CD
, August 19, 2010
This review is from: Web Analytics 2.0: The Art of Online Accountability and Science of Customer Centricity (Kindle Edition)
I own both the Kindle version and the paperback version of this book. I originally bought the Kindle copy thinking there would be some referece to the CD in the back of the book - a handy place where Kindle readers could download or otherwise access the content on the CD. Not so! The publishers decided not to make this available so the ONLY way to get CD content is by purchasing the book.
That said, a web analytics book like this is really a reference book. I personally find it a lot easier to flip the pages and find what I'm looking for. And while the author does do a good job of starting at the novice or "reporting squirrel" level and leading the reader up to the expert or "ninja" level, this is not a work of fiction. You really don't need to read it start to finish in order.
The content, as others have said, is engaging and highly readable. Even if you have been practicing in this space for awhile, you will still learn much from this book. If you are new to the space, then this book is a requirement!
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