6 of 6 people found the following review helpful
Good Company - Good Reading - Good Feeling,
This review is from: Good Company: Business Success in the Worthiness Era (BK Business) (Hardcover)
Good Company-Business Success in the Worthiness Era is uplifting. Business professionals have always known that Good Guys don't really finish last. This well written book documents that being a Good Employer,(stable and enriching employment) a Good Seller (customer delight and value) and a Good Steward (integrity and sustainability) is the only way to go in the decades that will get us to Mid 21st Century. The next generation of consumers will not settle for spending their precious income with Bad Guys. The real beauty of this book is the fact vs. theory approach. Anyone can make it sound noble, but Bassi and team provide facts and statistics that worthiness pays off in terms of business success. In other words, being a Good Company makes good business sense. Reading the "Good Company" scores of the Fortune 100 was fascinating; some surprises (good and bad) and "aha" moments for me as both a consumer and a business professional. Business books can be ho-hum reading, but the stories and rankings make this a fast and intriguing read.