31 of 39 people found the following review helpful
This review is from: Discover Your Inner Economist: Use Incentives to Fall in Love, Survive Your Next Meeting, and Motivate Your Dentist (Hardcover)
Cowen gives readers three principles for distinguishing good economics from bad:
1)The Postcard Test - It should be possible to take a good economics argument and write it out on the back of a moderate-sized postcard.
2)The Grandma Test - Most economic arguments ought to be intelligible to your grandmother.
3)The Aha Principle - If the basic concepts are presented well, economics should make sense.
Unfortunately, Cowen violates these less than stunning principles. The book rambles, communicates little if anything about economics, has no integrating thread, and is boring. My guess is that he simply decided to get on the "Freakonomics" bandwagon. If so, it's long past time to move onto another fad.
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Initial post: Feb 27, 2012 11:52:24 AM PST
Thanks. He just came out with another book, this time on food. I guess you could subject food to his three tests, but I can't imagine there's be much edification in that approach. I think I'll skip it.
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