10 of 11 people found the following review helpful
An invaluable guide for B2B startups,
This review is from: The Four Steps to the Epiphany: Successful Strategies for Products that Win (Paperback)
This book gives a systematic and step-by-step roadmap on how to discover and cultivate paying customers - arguably the most important thing for a startup. The Customer Discovery process discussed n this book is quite different from the traditional Product Development process, or the sales process used by established companies. But the Customer Discovery process distills the author's years of successful entrepreneurial experience, and most likely will work better than alternatives in real life startup environments.
A few typos notwithstanding, this is definitely a worthwhile reading for any aspiring entrepreneurs, especially if the company is a B2B startup.