4 of 4 people found the following review helpful
Great book with proven marketing tips that really work,
This review is from: Interfusion Marketing: Unlock the Secret Code to Dominate Your Market (Paperback)
Interfusion Marketing provides you with a systematic method for creating marketing campaigns that work both on and offline. Andreassen breaks the process into easy-to-follow steps. The process begins with really understanding your customers in terms of what matters most to them. The next step is to create a niched brand and to present that brand consistently across each of your marketing pieces. One of her best suggestions is to use what she calls a "table test." Andreassen also shows you how to grab the reader's attention using the five second rule and how to write powerful calls to action. The book is packed with plenty of examples that illustrate how to use her approach. If you need help with your marketing, this book is a terrific place to begin.