16 of 18 people found the following review helpful
Sane advise on Investing,
This review is from: The Big Money: Seven Steps to Picking Great Stocks and Finding Financial Security (Hardcover)
Typical of books in the sub-genre, the author focuses on knowing the company one wants to invest in, the quality of management, importance of patience, disciplined buy and sell points, etc. The ideas themselves are not necessarily anything revolutionary, but it is hard to argue against them (the paradigm used to discuss the philosophies are well encapsulated in a framework called BASM). These are essentially time-tested investment "philosophies", but it is refreshing to see them abstracted in a novel way. Traders and readers looking for specific techniques to pick stocks will be severely disappointed with this book. Using oft-repeated examples of MSFT, KO, HD, etc., the author does make a compelling case for his investment "paradigm", albiet not entirely a new one. If you are a beginner in the investing scenario, this is certainly a very sane non-sensational book to read. An excellent read. Not necessarily a must-have for experienced investors, but will help summarize some well established investment thoughts. Certainly not one for the traders.
The author uses a very easy to understand writing style, often in first person account, and the generous use of charts with notes highlights some of the discussions in the chapters.