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This review is from: The Presentation Secrets of Steve Jobs: How to Be Insanely Great in Front of Any Audience (Hardcover)"As soon as you move one step up from the bottom, your effectiveness depends on your ability to reach others through the spoken and written word." Peter Drucker
"Steve Jobs is the most captivating communicator on the world stage," says the author in his opening sentence. The book is divided into three sections: 1)Create the story. 2)Deliver the experience. 3)Refine and rehearse. The material lacks direct input from Jobs, is overly fawning vs. Jobs, and is somewhat repetitive. Nonetheless, given the importance of the topic and the value of the material, the book is well worth reading. The following summarizes some of its suggestions for planning and preparing a presentation.
1)What is the one big idea you want to leave with your audience? It should be short, memorable, and in subject-verb-object sequence.
2)Identify why you're excited about this company/product/feature, etc.
3)Write out the three messages you want the audience to receive, and develop metaphors and analogies in support.
4)Include a demonstration if your product topic lends itself to such. (Eg. pull the product out of your pocket if it is 'pocket-sized.'
5)Invite partners and customers to participate.
6)Include video clips if helpful, but limit to three minutes or less.
7)Answer the "Why should I care?" that's in the audience's mind. Have a passion for creating a better future.
8)Having an enemy (eg. IBM, Microsoft) helps visualize 'the problem' you're solving.
9)Simplify your presentation (and products).
10)Make numbers meaningful - eg. "Stores 1,000 songs," not "5 GB memory."
11)Don't use 'bullet-point' style visuals; instead, use short phrases that accompany your talk, or pictures.
12)Practice, practice, practice - and ask for feedback.
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Showing 1-5 of 5 posts in this discussion
Initial post: Dec 10, 2009 7:16:51 PM PST
Raihan Jamil says:
Posted on Dec 11, 2009 5:40:10 PM PST
Raihan Jamil says:
I have just read the book. I am glad I did not buy it.
I could have easily condensed the material in 20 solid pages with pictures.
I thought I could learn how to make PowerPoints (or Keynotes for that matter) like Jobs, as the title suggests/implies. But no such luck.
The Internet has free copies of that book. Also, the book refers to the author's site or more info, and that site is quite useless as well.
Overall, I felt let down by this book, even though I did not spend money on it.
In reply to an earlier post on Jan 1, 2010 8:00:17 PM PST
Victoria M. Wall says:
In reply to an earlier post on Mar 13, 2010 10:07:19 PM PST
Last edited by the author on Mar 13, 2010 10:08:14 PM PST
Ben Miner says:
In reply to an earlier post on Feb 14, 2012 8:08:32 AM PST
John R. Barker says:
Most books can be summed up in 5 pages . . . that's why they invented Cliff Notes. And I think the point is that PowerPoint *is not* the answer to a better presentation - it's a crutch for too many that leads to a lousy presentation.
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