2 of 3 people found the following review helpful
Unique Approach, Easy to Apply,
This review is from: How to Say It to Sell It: Key Words, Phrases, and Strategies to Build Relationships, Boost Revenue, and Beat the Competition (Paperback)
Sue has written an excellent book loaded with practical strategies to boost sales. It's easy to relate to her specific examples about getting and keeping the customer's attention. Her unique, customer-focused approach -- and her real-world ideas to apply it -- are great. Each of the three sections -- communication skills, presentation skills, and email and sales writing -- offer great new ideas for moving the sales process forward.