4 of 5 people found the following review helpful
Finally: Facts instead of guessing,
This review is from: Get Out the Vote!: How to Increase Voter Turnout (Paperback)
This small book does not much, but it does, what it claims, and it does it in a scientific manner. After pointing out the importance of voter mobilization, Donald P Green gives an overview of five commonly used ways believed to increase voter turnout: Door-to-Door Canvassing, Leaflets, Direct Mail, Phone Banks and Electronic mail.
For the ones used to local campaigns (even outside the us), nothing of this is specifically new. Green however backs his claims about the influence of any of the five ways to increase voter turnout by more or less robust field research results. So he delivers facts (or at least probability...) instead of guessing. This is what makes this small book an outstanding one in comparison to many "campaign manager manuals" which commonly end up telling a bunch of anecdotes about past campaigns.