10 of 12 people found the following review helpful
Too much persuasion,
This review is from: Secrets of Online Persuasion: Captivating the Hearts, Minds and Pocketbooks of Thousands Using Blogs, Podcasts and Other New Media Marketing Tools (Paperback)This book contains some interesting ideas and insights about how the new Web 2.0 tools can be used to sell a product. However, the book ultimately is trying to persuade you to buy the courses taught by the authors.
The final chapters are supposed to be online, and you have to register your email address to access them. Having done this, I got a page with this content: "The iChapters and multimedia coaching files are currently being edited and prepared for loading. We will notify you using the email address you provided as soon as they are online."
The book warns about poor marketing techniques, because Web 2.0 enables swift communication between customers, and a product is quickly discredited. I have to agree, and recommend everyone to buy some other book instead.
Secrets of Online Persuasion: Captivating the Hearts, Minds and Pocketbooks of Thousands Using Blogs, Podcasts and Other New Media Marketing Tools(11 customer reviews)