37 of 37 people found the following review helpful
A must for new designers and those who have to work with designers,
This review is from: Thinking with Type: A Primer for Designers: A Critical Guide for Designers, Writers, Editors, & Students (Paperback)
This book and some of the other books from the Design Briefs series, have become an integral part of my working resource library. Ellen Lupton's book has been one that I have used over and over again. I often reference it when I am faced with a blank page that I am having a hard time laying out.
The section on typography, the largest section of the book, was a very interesting read. I enjoyed learning about the history of printing and typography. Beginning designers will appreciate the categorizing of typefaces. This leads into the discussion of electronic typesetting and the limitations and challenges that has created for designers.
Lupton's book shed a lot of light on different strategies for organizing type, graphics, and pictures on my own layouts. Unlike many other books on graphic design, Lupton's book was down-to-earth and was easy for a non-designer (like myself) to understand. It used some meaningful practical examples, instead of relying on art school projects that have limited real-life applications.
The section on grids was one of the most easy to understand that I have ever come across. It also gave many examples of grids that can be incorporated for page layout. Lupton also gave a decent low-level overview on the golden section, but she did not give enough of examples of how the golden section can be used as a more flexible grid.
One of my favourite parts of her book is the section on proofreading where she has one of the best proofreader's marking charts that I have ever seen. I have used this resource on complex projects like annual reports with agency graphic designers. No more second-guessing edits, Lupton's list captures it all. In fact, a lot of the designers and account reps who have used it with me consider it to be a time (and money) saver.
This book is probably too basic for seasoned designers, but if you just bought a copy of InDesign, or you're working in a corporate communications department and expected to create some basic layouts, you will take away a lot of good ideas and principles from this book. It covers off on many of the principles of good design without leaving you feeling overwhelmed.