31 of 32 people found the following review helpful
Drives points home...for the luddite,
This review is from: Don't Make Me Think: A Common Sense Approach to Web Usability, 2nd Edition (Paperback)
First off, let me preface this by admitting that I am not a web designer or information architect expert by any means. I work in tech being a "jack of all trades" with internet applications where we are always strapped for resources (ie we don't have designers or web producers for this side project, all those resources are devoted to the cash cow at our company). At some times I'm an acting site product manager other times I'm a product marketer.
Steve Krug distills "everything you need to know" into a short book that is written colloquially and deals with real-life web team scenarios, and gives some really simple exercises for reviewing a website.
I especially appreciate his beginning most chapters with a real-life example (ie a designer vs a developer disagreeing about the use of a pulldown menu). This shows me he's been in the trenches before, and keeps me interested in what his solution is.
His chapter on how to run usability tests on a shoestring budget will help not only me (who'll have to run the tests), but also will provide a lot of background on scenarios where usability efforts tend to not take off within a company. Additionally he provides solutions on how to mitigate these excuses -- he's about how to get things done, not about theorizing.
Thanks Steve - another new fan has joined the fold.