5 of 7 people found the following review helpful
Pleasurable read on social media,
This review is from: Secrets of Social Media Marketing: How to Use Online Conversations and Customer Communities to Turbo-Charge Your Business! (Paperback)
I read this book to expand my reading from Blogging to Social Media (blogging, podcasting, LinkedIn, Facebook, and Twitter... among others).
I thought one of the main values of this book is its currency - it was published in 2009.
It was a good, broad overview of the different tools & sites available. I would agree with the statement on the back of the book, "Secrets of Social Media Marketing isn't intended for the 10 percent of marketers who are on the leading edge of this phenomenon. It's for the 90 percent who are still trying to figure out how to start."
I personally didn't like the way the book was organized. I think the chapters could have been grouped together in parts to give more structure. I also think the chapter titles should have been more declarative.
That being said, I really enjoyed all the case studies and anecdotes. They made the book pleasurable and easy to read. I also appreciate Paul's perspective as a IT Journalist rather than a Professional Marketer.
Even though I have been fairly critical in this review, I am going to order Paul's "The New Influencers" book
Sort: Oldest first | Newest first
Showing 1-2 of 2 posts in this discussion
Initial post: Jun 15, 2009 12:01:37 AM PDT
Dr Bruce Hoag says:
This reviewer's comments seem more positive than his rating.
Posted on Jul 26, 2009 9:21:02 PM PDT
Douglas Haider says:
Overall, I thought this was an "average" book, which is why I gave it 3 of 5 stars. I thought I pointed out both what I liked and didn't like about the book. Feel free to ask me if you want to know what I thought of something more specific about the book.
‹ Previous 1 Next ›
Secrets of Social Media Marketing: How to Use Online Conversations and Customer Communities to Turbo-Charge Your Business!(31 customer reviews)