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What we can learn from political campaigns (besides that we hate political campaigns),
This review is from: The Underdog Advantage: Using the Power of Insurgent Strategy to Put Your Business on Top (Hardcover)
The value of metaphor is that it allows us to apply new systems of logic to old problems, systems which challenge our assumptions and, hopefully, uncover new insights. You make some sort of comparison, and then dig deeper into it in order to find certain "principles" that can be used as tools for replicating success. Or, at least, that's the theory, right?
In marketing and advertising, for example, we love to use the "war" metaphor - the cola wars, the beer wars, the car wars. We're going on the offensive. We have weapons in our arsenal. We have to rally the troops. It's not real war, of course (just ask any 21-year-old serving in Afghanistan), but it can often help us make work that is relevant and compelling - for us, for clients, for customers. And that's a good thing.
And it's why "The Underdog Advantage" by David Morey and Scott Miller, is (Please see our review at: [...]