3 of 3 people found the following review helpful
So many tragedies could have been avoided if they had only read this book first...,
This review is from: The Impact Equation: Are You Making Things Happen or Just Making Noise? (Kindle Edition)
I've been a web developer for almost 4 years now and I've heard so many horror stories (across the industry) of companies spending tons of money building out these elaborate pieces of technology, only to get no return on their investment and no impact from their efforts.
In case you haven't heard the story, here is how it (typically) goes...
1. Person/company builds a website thinking the world will beat a path to their door because their idea is just that awesome.
2. When that doesn't happen, they realize "Ah! I'm must not be using the right CMS, social networks, and newsletter services!"
3. When that doesn't work, they discover "Ah! It's not the tools, I'm just not using them effectively/efficiently!"
4. When that doesn't solve everything, they finally cry out... "HELP!"
This last line is not a joke. Two days ago I received an email from an old friend with the first line being "HELP." Basically they didn't get the response they were hoping for and were about to lose a lot of money as a result. Sadly, by the time someone screams for HELP it is usually too late... and in this case, it was.
The Impact Equation is a book that forces you to look at the entire picture and not rely on technology on the magic bullet to help you achieve all your goals. And best of all, I absolutely love the CREATE acronym (i.g. Impact = Contrast * [Reach + Exposure + Articulation + Trust + Echo]). It now only allows you to easily remember all the major components of what is required to achieve the goal at hand, but it allows you to benchmark where you're doing well and what areas you need to focus and improve.
I would consider reading this book to be a pre-requisite before any discussion about a new web/website project. It will help you avoid many of the pitfalls I outlined above, saving you countless hours, dollars, and headaches.