15 of 18 people found the following review helpful
A must-read marketing book. Seriously.,
This review is from: The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly (Kindle Edition)
Disclosure: I'm a huge, huge fan of David Meerman Scott and he is an advisor to my company, HubSpot.
This is the marketing book that changed my life.
When I first encountered "New Rules", I was had just gotten into marketing (I'm a technology entrepreneur). My startup was founded on the exact principles and ideas that are in this book.
I could not recommend this book more highly. It's a practical guide to how marketing works *today* and should be required reading for all marketers and small business owners. I've seen these ideas applied in thousands of businesses. They work.