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2 of 2 people found the following review helpful
5.0 out of 5 stars Great resource for Scenario Planning, March 27, 2011
This review is from: Scenario Planning in Organizations: How to Create, Use, and Assess Scenarios (Publication in the Berrett-Koehler Organizational Performance) (Paperback)
If you have been in the business world for a few years you are probably familiar with the typical SWOT analysis used in many organizations and the standard method of annual `strategic planning' events. Chermack's Scenario Planning in Organizations offers an excellent alternative or supplement to one's typical strategic planning efforts that go beyond the annual review of SWOT's. Scenario planning helps organizations develop roadmaps they can `see' and use to understand when the unexpected is about to occur and to explore possibilities often left undiscovered during typical strategic planning sessions. Chemack's book guides the reader through the process of Scenario Planning and offers multiple examples of how to apply these techniques in real world situations. This is an excellent book to use in any applied MBA program or for the practitioner looking for another arrow to put in their quiver of practical tools.
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