The Best B2B Book I've ever read,
This review is from: CoDestiny: Overcome Your Growth Challenges by Helping Your Customers Overcome Theirs (Hardcover)
There are so many Business-to-Consumer Strategy Books and so few Business-to-Business Strategy Books. And all of us in the Business-to-Business world know from painful experience just how different B2B is from B2C. CoDestiny is the first Business-to-Business strategy book that I've ever come across that lays out a very solid methodological approach to the development of Business-to-Business Strategy from stem to stern. I strongly recommend it to anyone seeking to grow their company in the business-to-business environment. It is literally a how-to text of how to create mutually winning strategies for you and your customers.
(3 customer reviews)