195 of 273 people found the following review helpful
Unless You're Naive About How the Media has Always Worked, Don't Bother
, August 18, 2012
This review is from: Trust Me, I'm Lying: Confessions of a Media Manipulator (Hardcover)
I checked this book out of a local library and planned to buy it if it were really good. I'm glad I saved my money.
Holiday opens the book with a cautionary tale about how a political blog called Politico followed Minnesota Republican Governor Tim Pawlenty around and "made" a Presidential candidate out him even though he was previously ignored by major publications such as the New York Times. Pawlenty was thrust into the political spot light which, Holiday writes, he never desired in the first place, as a result of Politico's efforts. The end result? His candidacy was very short lived and Pawlenty fell off the map just as quickly as he appeared. Holiday posits that this some sort of manipulation because no one would have paid Pawlenty any attention if it weren't for Politico. My question is, "So what?" Politico decided to follow a politician around and write about it. It generated some interest for him and hits for their blog. The people listened to what he had to say and pushed him aside all the same, so ...who exactly got manipulated? This all sounds more like grass-roots reporting to me. Regardless, even though Pawlenty turned out to be a dud, what if he became the greatest President the country has ever seen? Politico would have been heroes!
Weaker still is writing about his work with Tucker Max's movie I Hope They Serve Beer in Hell and the clothing company American Apparel. Max's movie grossed less than $2 million against a budget of $7-$8 million and American Apparel is a penny-stock company with NEGATIVE earnings! So what does that say about the effectiveness of his methods? If Holiday is putting these relationships on his resume and using them evidence for blog-driven media manipulation, he must not have much to work with. Of course, the book itself may be Holiday's last ditch effort to prosthelytize these endeavors!
More importantly, after reading Trust Me, I'm Lying the big take away for me was "Beware, sometimes `journalists' are full of it!" If you didn't already know that, then this is a good place for you to start. For people who are savvy enough to explore both sides of an argument, check author's references or carry with them a healthy amount of skepticism, this book is not for you.
Help other customers find the most helpful reviews
Was this review helpful to you?