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Customer Review

195 of 273 people found the following review helpful
1.0 out of 5 stars Unless You're Naive About How the Media has Always Worked, Don't Bother, August 18, 2012
This review is from: Trust Me, I'm Lying: Confessions of a Media Manipulator (Hardcover)

I checked this book out of a local library and planned to buy it if it were really good. I'm glad I saved my money.

Holiday opens the book with a cautionary tale about how a political blog called Politico followed Minnesota Republican Governor Tim Pawlenty around and "made" a Presidential candidate out him even though he was previously ignored by major publications such as the New York Times. Pawlenty was thrust into the political spot light which, Holiday writes, he never desired in the first place, as a result of Politico's efforts. The end result? His candidacy was very short lived and Pawlenty fell off the map just as quickly as he appeared. Holiday posits that this some sort of manipulation because no one would have paid Pawlenty any attention if it weren't for Politico. My question is, "So what?" Politico decided to follow a politician around and write about it. It generated some interest for him and hits for their blog. The people listened to what he had to say and pushed him aside all the same, so ...who exactly got manipulated? This all sounds more like grass-roots reporting to me. Regardless, even though Pawlenty turned out to be a dud, what if he became the greatest President the country has ever seen? Politico would have been heroes!

Weaker still is writing about his work with Tucker Max's movie I Hope They Serve Beer in Hell and the clothing company American Apparel. Max's movie grossed less than $2 million against a budget of $7-$8 million and American Apparel is a penny-stock company with NEGATIVE earnings! So what does that say about the effectiveness of his methods? If Holiday is putting these relationships on his resume and using them evidence for blog-driven media manipulation, he must not have much to work with. Of course, the book itself may be Holiday's last ditch effort to prosthelytize these endeavors!

More importantly, after reading Trust Me, I'm Lying the big take away for me was "Beware, sometimes `journalists' are full of it!" If you didn't already know that, then this is a good place for you to start. For people who are savvy enough to explore both sides of an argument, check author's references or carry with them a healthy amount of skepticism, this book is not for you.
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Showing 1-2 of 2 posts in this discussion
Initial post: Sep 11, 2013 5:00:17 PM PDT
snpfpl says:
Well American Apparel is doing better. According to Business Insider they showed a profit recently:

However the article doesn't credit Ryan Holiday with having anything to do with this. Of course, Holiday did say in his book (which I read parts of at Barnes & Nobel; havent been able to get myself to buy) Business Insider doesn't like him, along with a lot of other people and companies.

In reply to an earlier post on Feb 11, 2015 9:10:55 PM PST
Last edited by the author on Feb 11, 2015 9:11:06 PM PST
And the CEO/founder was fired for a whole host of transgressions. Mostly being a pig; but that's not the company line.

AA is shifting from the sexual to the disgusting in their ads. They are now pushing the homosexual agenda by using the mentally damaged as models. Which quite frankly is more disgusting than their previous campaigns, which were nothing but lascivious fantasies of a sick fool.

Also, the stock (as of 11 Feb 2015) is STILL a penny stock. It's currently trading at 89¢/sh. No doubt the net income of NEGATIVE $62,000,000 had something to do with that.

If you buy one share of AA, you are paying 89¢ to receive NEGATIVE 43¢ per share. Oh yeah, that's how you make money. Pay 2x the loss per share. Warren Buffet is on line 1.
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