47 of 48 people found the following review helpful
A cookbook for entrepreneurs to use when creating their networking plan for business development!,
This review is from: Make Your Contacts Count: Networking Know-How for Business and Career Success (Paperback)
I just loved this book. I regularly read business books on business plans, marketing plans, and publicity or public relations plans. I really hadn't thought about it before, but after reading this book any entrepreneur should have a networking plan, too.
"Networking is now the critical strategy for business development. Professionals and entrepreneurs need to know how to gain visibility and credibility in their target markets, and how to build and maintain relationships for long-term growth." (Barber, page xiii). I agree 100% with the authors! And this book is the book to help you put together your networking plan. It is broken into the four following parts to help you in the process:
I. Survey your skills and mindset (Chapters 1-2)
II. Set your strategy (Chapters 3-5)
III. Sharpen your skills (Chapters 6-13)
IV. Select your settings (Chapters 14-20)
The chapters included in the book are as follows:
1. Assess your skills
2. Change your mindset
3. Teach trust
4. Develop your relationships
5. Go with your goals
6. Know the "netiquette"
7. Avoid the top 20 turnoffs
8. "Who are you?"
9. "What do you do?"
10. "What are we going to talk about?"
11. Make conversations flow
12. End with the future in mind
13. Follow through
14. Network at work
15. Make it rain clients
16. (Net)work from home
17. Make the most of your memberships
18. Rev up referral groups
19. Connect at conventions
20. Jump-start your job hunt
My favorite chapters were 7, 14, 15, 16, and 17. But all the chapters are great. There really are no spare words included in this text. And that is one of the reasons I liked it so much. Very well written. 5 stars!