Customer Review

47 of 48 people found the following review helpful
5.0 out of 5 stars A cookbook for entrepreneurs to use when creating their networking plan for business development!, May 2, 2007
This review is from: Make Your Contacts Count: Networking Know-How for Business and Career Success (Paperback)
I just loved this book. I regularly read business books on business plans, marketing plans, and publicity or public relations plans. I really hadn't thought about it before, but after reading this book any entrepreneur should have a networking plan, too.

"Networking is now the critical strategy for business development. Professionals and entrepreneurs need to know how to gain visibility and credibility in their target markets, and how to build and maintain relationships for long-term growth." (Barber, page xiii). I agree 100% with the authors! And this book is the book to help you put together your networking plan. It is broken into the four following parts to help you in the process:

I. Survey your skills and mindset (Chapters 1-2)

II. Set your strategy (Chapters 3-5)

III. Sharpen your skills (Chapters 6-13)

IV. Select your settings (Chapters 14-20)

The chapters included in the book are as follows:

1. Assess your skills

2. Change your mindset

3. Teach trust

4. Develop your relationships

5. Go with your goals

6. Know the "netiquette"

7. Avoid the top 20 turnoffs

8. "Who are you?"

9. "What do you do?"

10. "What are we going to talk about?"

11. Make conversations flow

12. End with the future in mind

13. Follow through

14. Network at work

15. Make it rain clients

16. (Net)work from home

17. Make the most of your memberships

18. Rev up referral groups

19. Connect at conventions

20. Jump-start your job hunt

My favorite chapters were 7, 14, 15, 16, and 17. But all the chapters are great. There really are no spare words included in this text. And that is one of the reasons I liked it so much. Very well written. 5 stars!
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Location: Princeton, NJ USA

Top Reviewer Ranking: 2,905