10 of 11 people found the following review helpful
A great snapshot of online marketing, today.,
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This review is from: Marketing in the Age of Google: Your Online Strategy IS Your Business Strategy (Hardcover)
A great overview of how businesses can leverage search engine optimization, pay per click and social media tactics as their business and marketing strategy. The book details not just what search engines are looking for, but how you can leverage data and analytics to better promote your business with greater opportunities to be found in search engines or online communities via online marketing tactics. I consider this book as a must have for anyone just getting into marketing or needs to familiarize themselves with SEO and/or online marketing.