A Must Read for anyone in sales,
By the Author of: One Day She'll Darken: The Mysterious Beginnings of Fauna Hodel
This book is written in the form of a story, which is one of the best ways to learn. Ben Gay III unfolds easy to follow characters: one a teacher of life and sales, the other a student.
Anyone in sales will recognize the various personality types and situations. More importantly, how do deal with them makes this book more of a reference for closing sales. Trying to remember the types of closing techniques and less importantly, the names, I found myself reading it over and over again.