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2 of 2 people found the following review helpful:
Short and Sweet
It's a rather small book. Definitely not one of those bible reference books. However I don't have lots of time to read through deep explanations. Not all 52 tools (more like tips) are groundbreaking, but it's a great laundry list of things anyone can do to put you up higher on the totem pole. Quick and dirty tips without the lengthy references and historical context. I...
Published 7 months ago by Jason P. Lim
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5 of 6 people found the following review helpful:
Already out of date.
Already out of date. A lot of the free services he suggests are no longer free (some are if your internet savvy). After following his suggestions to the letter my site ceremoniously dropped on Google from page one, to page two, to page seven, all in one day. Great. I'd like to contact Jon Smith but his email is well hidden, or rather not put anywhere obvious. I paid money...
Published 5 months ago by S. Steele
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5 of 6 people found the following review helpful:
Already out of date., March 13, 2010
This review is from: Be #1 on Google: 52 Fast and Easy Search Engine Optimization Tools to Drive Customers to Your Web Site (Paperback)
Already out of date. A lot of the free services he suggests are no longer free (some are if your internet savvy). After following his suggestions to the letter my site ceremoniously dropped on Google from page one, to page two, to page seven, all in one day. Great. I'd like to contact Jon Smith but his email is well hidden, or rather not put anywhere obvious. I paid money for your book. Now be available like David Pouge.
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2 of 2 people found the following review helpful:
Short and Sweet, January 25, 2010
This review is from: Be #1 on Google: 52 Fast and Easy Search Engine Optimization Tools to Drive Customers to Your Web Site (Paperback)
It's a rather small book. Definitely not one of those bible reference books. However I don't have lots of time to read through deep explanations. Not all 52 tools (more like tips) are groundbreaking, but it's a great laundry list of things anyone can do to put you up higher on the totem pole. Quick and dirty tips without the lengthy references and historical context. I liked the book.
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3 of 4 people found the following review helpful:
no meat here, February 15, 2010
This review is from: Be #1 on Google: 52 Fast and Easy Search Engine Optimization Tools to Drive Customers to Your Web Site (Paperback)
Nothing here. The big font size makes this the size of a magazine article, not a book. Big disappointment; waste of money.
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4 of 6 people found the following review helpful:
Invaluable Resource -, December 9, 2009
This review is from: Be #1 on Google: 52 Fast and Easy Search Engine Optimization Tools to Drive Customers to Your Web Site (Paperback)
Smith tells us that only 7% of Web sites employ any search engine optimization. Thus, those that do have an important advantage in competing for customers. His suggestions make good sense, are easily accomplished, and require only the investment of a bit of time. Suggestions include using a Yahoo site for identifying the popularity of specific keywords and related terms in Internet searches, a site (WordTracker) that gives information on the number of possible competitors using that keyword, the value of using a meta description, how to find out what competitors are using a meta words, using product/service-specific domain names, using Google Analytics to quantify the number of site visitors, what they're looking at, how long they stay, and the town they're searching from, laying out site pages, making it easy for site visitors to find what they're looking for - eg. use of an internal Google search took, etc. Smith also explains basic terms such as hits, page views, unique visitors, etc.
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3 of 5 people found the following review helpful:
Quick read, not enough information, March 5, 2010
This review is from: Be #1 on Google: 52 Fast and Easy Search Engine Optimization Tools to Drive Customers to Your Web Site (Paperback)
I purchased this book due to it's glowing reviews, I am disappointed. I did enjoy reading it as the author has a very funny sarcasm here and there, but it is too lite on details and content.
His 52 tips are worthy, but good luck implementing them. There is just not enough hard details and step by step guides
I read this book too, and it had far more information and practical use: Search Engine Optimization For Dummies
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1 of 2 people found the following review helpful:
OK not Great!, December 9, 2009
This review is from: Be #1 on Google: 52 Fast and Easy Search Engine Optimization Tools to Drive Customers to Your Web Site (Paperback)
Easy to read. Some nice actionable ideas. Due to the layout of the book it does not provide an overall structure to guide activities. I found other books which are more effective for me but this is a nice book to stimulate quick ideas and action.
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4 of 7 people found the following review helpful:
Fifty-two Tips To Make Your Website More Visible, October 23, 2009
This review is from: Be #1 on Google: 52 Fast and Easy Search Engine Optimization Tools to Drive Customers to Your Web Site (Paperback)
By the time the reader finishes reading, dog-earing pages and highlighting important tips in this workbook it will seem to be twice as thick. It's jam packed with helpful information. And one of the best things about applying these ideas is that the author has focused on the improvements that can be done for free. For example: "Yahoo offers a keyword checker, but what else can you use to find out more? Well, there are a selection of sites offering business-critical information about keywords; some you pay for, some you don't. I'm going to concentrate on the free information because it's strong and accurate, and if you are happy to invest the time, why pay someone else?"
Later in the book the author again warns his readers to "Avoid the many hundreds of sites that offer to submit your site to all the major search engines on your behalf--they want money from you for what is a simple exercise. Also you can't be sure it's been done and won't know if they've done it correctly." The book is filled with this common sense, money saving advice for the reader. Some of these submission processes are almost "as easy as falling off a log" to use my highly technical description of the difficulty involved.
This reviewer is usually happy if he gleans two or three good, practical ideas that he can put to immediate or future use. As a bonus, it's nice to learn about an entirely new technique that was hitherto completely unknown to them. This 152-page volume is packed with more information than most of us can easily apply. Each idea is covered in only three to four pages that require only a few minutes to read. The logic behind the individual technique is explained and then a pithy boxed segment titled "Here's an idea for You..." follows the general explanation of the need. That's where the 52 tools suggested by the book are listed.
The author advises that there is no need to read this book from front to back. He suggests "Dip in and dip out, read it from start to finish--it doesn't matter. The 52 brilliant ideas contained in it are generally quick fixes that should result in immediate benefits to your site if you adopt them. " While the book is great for reading in short bursts such as waiting for the bus or subway, or during television commercials or even as bathroom reading, reading it from start to finish is probably best. It was for me, because there were things that are introduced early in the books such as the meaning of SEO (search engine optimization), "KEI" (keyword effectiveness index), "RSS Feeds" (a sticky site), "H Tags," "Whois," "Meta Keywords," "'urchin' code," "PageRank"(named after Larry Page, one of Google's founders), "Wordtracker", and the differences between "Hits, Page Views, Visitors/Uniques, PPC and PPM's." There are also some rather more sophisticated techniques suggested in this book and it's more likely the average reader will better understand them if they have started reading the book from the beginning.
For more advanced computer literate people, there is also an excellent index to help locate exactly the information they are seeking. For this reader, one of the most intriguing listings in the Index was "Wikipedia: creating page about yourself."
This is a good introduction to making better use of the techniques for helping searchers find your website, read your self-promotion and/or buy your products. One good suggestion will more than pay the cost of the book and for the time devoted to reading and studying it. It's definitely a book that will you will want to scribble notes in the margins and mark the pages with a book mark or the primitive and old reliable dog ear.
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1 of 3 people found the following review helpful:
Improve Google Ranking -- Google it -- There are 913,000 results, May 30, 2010
This review is from: Be #1 on Google: 52 Fast and Easy Search Engine Optimization Tools to Drive Customers to Your Web Site (Paperback)
The first of the 52 "Ideas", there are no chapters, is "What's so special about Google. Is it really all that?" and we are off to a shaky start. It is safe to say that few people would pick up the book, even to glance at it in a bookstore or library without already knowing why it would be advantageous for a website to be number one on Google. Unfortunately, the entire book is so elementary it isn't as helpful as it could be. I am not a tech professional, but the information is too basic.
For some of us, a technical manual may be impossible to decipher and require a significant allotment of time when there are already too many urgent matters demanding attention. But, this goes too far in the other direction. This is a small book printed with a large font and includes numerous photographs to provide visual interest. It is not packed full of information. I read it in an hour.
The most important question is did I learn anything? Yes, I did, but, and this is a big but, I didn't learn enough. Personally, I wanted more substance. Even accounting for the rapidly changing internet environment where information is out-of-date almost instantly, this is not a book to keep as a reference. It is quickly disposable, and not something I would refer back to at a later date.
This book may be a good starting point for someone with no exposure to Google. Perhaps the safest route, if interested in the book, is to take a look at it before buying it to ensure it will meet your particular needs.
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