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40 of 41 people found the following review helpful:
The best money I've spent on SEO/SEM Strategies
As the owner of a web design firm that offers a growing bundle of SEO services, I have spent thousands of dollars staying up-to-date with the latest strategies for search engine optimization.
But despite the big-name conferences I've attended, this $30 book is the best investment I've made in SEO.
The author does a phenomenal job of covering...
Published on July 16, 2008 by Jeremy Harrison
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4 of 4 people found the following review helpful:
2nd Edition - Still More Trees than Forest SEO
I did not read the 1st edition, but I just finished the 2nd edition of this 'visual' book. As an instructor of search engine optimization both offline at AcademyX in San Franciso and online at JM Internet Group, I try to read every new SEO book that comes out. It's one way I keep my mind fresh and learn from the best and brightest.
Kristopher Jones has...
Published 1 month ago by Jason L. Mcdonald
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40 of 41 people found the following review helpful:
The best money I've spent on SEO/SEM Strategies, July 16, 2008
This review is from: Search Engine Optimization: Your Visual Blueprint for Effective Internet Marketing (Paperback)
As the owner of a web design firm that offers a growing bundle of SEO services, I have spent thousands of dollars staying up-to-date with the latest strategies for search engine optimization.
But despite the big-name conferences I've attended, this $30 book is the best investment I've made in SEO.
The author does a phenomenal job of covering every phase of the process. In fact, I hit Amazon this evening, because I'm buying 4 more copies that will be distributed to every part of my team... 1 for our lead web programmer, 1 for the people doing keyword research, 1 for our copywriter and 1 for the people who focus on link building strategies. There's stuff in here from which everybody can benefit.
I also appreciate how it's organized. If you like text - there's a section in each chapter with text. If you prefer pictures, the second part of each chapter is chock full of diagrams and images that would allow somebody to learn a lot with minimal reading.
I highly recommend this book.
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27 of 30 people found the following review helpful:
Want more hits? Start here!, June 1, 2008
This review is from: Search Engine Optimization: Your Visual Blueprint for Effective Internet Marketing (Paperback)
Many SEO books focus on keyword optimization, but this little number is a veritable compendium of techniques. If you applied half of what you'll find in here, your site would be more optimized than you can even imagine. This covers everything from content to links to blogs to micro-blogs to forums to reviews to directories and communities and ad copy and keyword bidding... whew. No other books comes even close to the variety of options that Kristopher's book has. You'll learn more about variations of SEO techniques from this book than any other source. So start here, and if you need to go further in depth on any of the topics, you can branch off into some of the other fine books out there on specific topics like landing page and keyword optimization.
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20 of 22 people found the following review helpful:
More Content than you would Expect from the Title of the Book, May 14, 2008
This review is from: Search Engine Optimization: Your Visual Blueprint for Effective Internet Marketing (Paperback)
The book was written by Kristopher B. Jones, CEO of PepperJam. Kris is well known in the industry and considered an authority not only in the search marketing community, but among Internet marketers is general, including affiliate marketers and people in display advertising. I think the title of the book was not well chosen, because it is not only about organic search engine optimization, but about marketing your business and website in general.
The book covers paid search advertising, affiliate marketing, public relations, web analytics and more, basically everything that is important for a successful online presents. That Kris has experience across the multiple channels of Internet marketing, from his business as fully integrated Internet marketing agency shines through in his book.
Unique about the book is also how it is designed. It is geared towards the visual folks like myself and uses a tremendous amount of pictures to show things instead of just using words to explain. Virtually every page has a screenshot or illustration and is an integrated part of the book, beyond the simple use as decoration or reinforcement of the written text.
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8 of 8 people found the following review helpful:
500% increase in traffic within two weeks, December 7, 2008
This review is from: Search Engine Optimization: Your Visual Blueprint for Effective Internet Marketing (Paperback)
I'm a picker and a skimmer. As unsavory as it sounds, it simply means I rarely read a manual from front to back. I skim and a pick out items that are relevant or interesting to me. This book is perfect for that type of person. Concise two-page explainations, then on to the next subject.
I also purchased the "An Hour a Day" book with this one and I have barely touched the other. The "Hour a Day" book is good for someone with a more linear approach to learning.
I have a website that was averaging about 20 new visitors a day. I barely registered on Yahoo and Google. After the spiders caught sight of my website, the effect was instant. After two weeks, I am bringing in over 100 a day and I have only applied three of the principles in the book so far. This book paid for itself and much more.
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7 of 7 people found the following review helpful:
The book is great! Covers SEO, SEM, and affiliate marketing programs, May 21, 2008
This review is from: Search Engine Optimization: Your Visual Blueprint for Effective Internet Marketing (Paperback)
I read Search Engine Optimization: Your Visual Blueprint for Effective Internet Marketing by Kris Jones from cover-to-cover. Go ahead and buy it! It's really a top-notch book!
Don't let the title fool you. The book covers much more than search engine optimization. It's really a domain spanning book, and one of the first published works that I have seen to integrate search engine optimization (SEO), search engine marketing (SEM), and affiliate marketing programs (AFP). From nearly any perspective, these three areas of expertise all have one overlapping goal --- providing the right content where it will be seen by the right person at the right time. Leveraging support and expertise from Pepperjam, Jones does an excellent job of integrating these three areas into a near seamless package. In this respect, the book is really ground breaking, and a harbinger of things to come in how these areas will be viewed.
The 296 page book has eleven chapters, an introductory history of SEO, and a nine page index. Each of the eleven chapters has a standard organization that is clear and readable. Each chapter begins with a two page overview, with each of topics that the chapter covers in easy-to-read callout boxes, along with a larger callout box providing information on some unique concept or tool related to the chapter. The remainder of the chapter is divided into sections corresponding to the callout boxes in the two-page chapter introduction. It is a really neat layout that is effective and efficiency for both a complete read and returning to for a reference.
The eleven chapters are: Getting started with SEO, keyword generation, creating pages, basic Website structure, advanced Website structure, creating content, creating communities, building links, using Google analytics, social media optimization, creating pay-for-click campaigns, optimizing PPC campaigns, optimizing for niche search engines, monetizing traffic, and installing SEP plug-ins.
As a person active in the areas of SEO and SEM, I was interested in the book's topics but, honestly, really thought that I wouldn't learn much that was new to me. I was totally wrong! The chapters are packed with worthwhile information in a `how-to' format. I learned loads of worthwhile and actionable information.
In any book that I review, I try to find something that one could improve upon. One suggestion that I would have is a reference list at the end of each chapter pointing to further reading on chapter topics. This would broaden the audience from primarily practitioners to include also educators, trainers, and researchers. However, this is nick picking.
The book is great!
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5 of 5 people found the following review helpful:
Best book on modern SEO, May 29, 2008
This review is from: Search Engine Optimization: Your Visual Blueprint for Effective Internet Marketing (Paperback)
The very most up to date and, in my opinion, the most intelligent book about modern SEO that I have read in the last two years. I think that SEO is in a new phase or in a new era. In this new era is absolutely necessary know a lot of thing about keyword generation, web 2.0, site structuring, social web, social media optimization, SEO plug-ins, etc. and this book is plenty of information about this new SEO era. However maybe is it not an absolutely beginners book. In my opinion, probably requires a few prior knowledge of the field. The compensation: probably the best 2007/2008 SE0 book.
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4 of 4 people found the following review helpful:
A Straight-into-the-point SEO Book, December 5, 2008
This review is from: Search Engine Optimization: Your Visual Blueprint for Effective Internet Marketing (Paperback)
The author did a great job putting every major piece of SEO together. It is very easy to follow this book because of its well-organized structure. Some of the tools mentioned in the book are very valuable. One thing I found most useful from this book is the "friendly" way that author talked about some of the very technical stuff, such as URL redirect/rewrite, nofollow, robots.txt, etc. I highly recommend this book!
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4 of 4 people found the following review helpful:
It really is an SEO Blueprint!! WONDERFUL JOB - Thanks, May 21, 2008
This review is from: Search Engine Optimization: Your Visual Blueprint for Effective Internet Marketing (Paperback)
I just read your book "Search Engine Optimization - Your Visual Blueprint", It's AMAZING!!
Great job!!! It really is an SEO Blueprint, everything is their and laid out so perfectly.
Realizing, for quite some time, that SEO is an integral and most important point of any internet venture, I purchased several books on SEO to be knowledge enough to implement SEO in my ventures.
After reading several books, I became very frustrated due to them being so terrible is every way possible.
Then came along your wonderful & informative book, were I now am confident and having a strong understanding of SEO. - Thanks.
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4 of 4 people found the following review helpful:
2nd Edition - Still More Trees than Forest SEO, August 6, 2010
I did not read the 1st edition, but I just finished the 2nd edition of this 'visual' book. As an instructor of search engine optimization both offline at AcademyX in San Franciso and online at JM Internet Group, I try to read every new SEO book that comes out. It's one way I keep my mind fresh and learn from the best and brightest.
Kristopher Jones has updated what is one of the landmark do-it-yourself books on SEO. I really hoped that the visual method would be more helpful than the word-heavy books that plague the SEO industry. That said, this book is also quite heavy on text and very, very light on theory. My students need simple step-by-step instructions that do not overwhelm them. This book has too many options, too many items, and not enough coherence about what is more important vs. less important in SEO.
Even on particular topics - like the Google keyword tool - he doesn't give you enough detail. It would have been better to have more information, more visuals for the major resources like that, and drop the cornucopia of details on all the other, lesser tools. One tragic error - he indicates that Google does not use the meta description tool, and that is patently wrong.
At any rate, it is still a very good book and deserves a spot on anyone's reference library for SEO. Some of the tools and tricks can be found nowhere else.
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4 of 4 people found the following review helpful:
Up your page rank!, September 24, 2008
This review is from: Search Engine Optimization: Your Visual Blueprint for Effective Internet Marketing (Paperback)
I'm a relative newbie to the notion of SEO. This book was just the right tool to help me quickly understand what I needed to know.
The amount of detail is perfect, and the third party references very useful.
I've already recommended it to friends, all of which I'm sure will equally benefit.
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