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Average Customer Review
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3 of 3 people found the following review helpful:
If you want to sell online, buy this book., April 1, 2008
This review is from: Online Marketing Heroes: Interviews with 25 Successful Online Marketing Gurus (Hardcover)
The online world is the world of DIY. There is simply no substitute for living and breathing it. The interviews in this book are with folks that have significant DIY experience.
You will make mistakes selling online because that is the nature of the beast (if you are not making mistakes you are not in the game), but you might make fewer of them if you read this book. Even if some of this stuff is old school for you, there are some gems here that are well worth the price of admission.
I am in the process of launching my third online business and this one is at the top of my must read list. I am highly recommending it to all my friends. It won't disappoint.
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5 of 6 people found the following review helpful:
A Valuable Resouce, March 12, 2008
This review is from: Online Marketing Heroes: Interviews with 25 Successful Online Marketing Gurus (Hardcover)
One of the reasons books exist is to pass along information--some of which you might learn on your own. But in such a complex proposal as online marketing, you're unlikely to pick up everything on your own, if for no other reason than the fact that each and every one of has a different approach to problem-solving.
In this book you an learn how highly successful online marketers get it done--without having to go through trial-and-error method and missing the unique wisdom that's offered herein.
Just looking at what the interviwees have accomplished is an education in itself. Go ahead: take a look at their online credentials ... and imagine each of them telling you how they accomplished what they did. That many-to-one advantage is exactly what you get in this book.
==Mike
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5 of 6 people found the following review helpful:
Why not 5 stars? Because..., August 14, 2008
This review is from: Online Marketing Heroes: Interviews with 25 Successful Online Marketing Gurus (Hardcover)
... author, still wanted put the unsuccessful interviews in book, even knowing, that they are such.
What I can say about this book? It's like a zebra. One interview, you read, and keep saying - WOW, this guys knows what he says, wow, this idea I like, I can use. Another interview - just opposite - 2 man came together talk in blah-blah style about internet marketing along with a coffee cup. Well, yeah, for them both it may be interesting to spend a an hour for that, or that could be good for cocktail party idle chit-chat, but it was mistake to put them in book. And such a interviews there are about 20 - 30 %.
Conclusion? You need to get this book, because other 70 % is great. Specially thanks for harsh truth from link builder Eric Ward. I liked that most
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2 of 2 people found the following review helpful:
On Line Marketing Heroes, May 22, 2008
This review is from: Online Marketing Heroes: Interviews with 25 Successful Online Marketing Gurus (Hardcover)
This is the biggest bargain available. To be able to read the various paths to success "mere mortals" took to become successful on the internet was extremely inspirational.
I have been quoting the book with regularity since reading. it is a most informative overview.
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6 of 8 people found the following review helpful:
With Online Marketing, Knowledge is Power, March 2, 2008
This review is from: Online Marketing Heroes: Interviews with 25 Successful Online Marketing Gurus (Hardcover)
I am honored to be included in this book. It provides an incredible wealth of information from those who have "been there" and "done that."
It is a must read for marketing professionals who need to have the knowledge and skills that will give them a competitive advantage in today's online world.
The book also provides an important education for business owners and executives who need to make informed decisions about strategies and associated activities they direct or the services they purchase related to online marketing.
These include:
-- Website design and development
-- Online advertising
-- Email marketing
-- Online retailing
-- Blog marketing
-- Corporate blogging
-- Search engine marketing
-- Internet PR
-- And much more
The advice given in this book can positively impact the bottom line of a business by helping decision-makers optimize their expenditures on Internet-related services and by helping them implement more effective online marketing campaigns.
Unfortunately, ignorance about online marketing ends up costing businesses a great deal, not only in dollars, but also in lost opportunities.
After reading this book, you will see there is no short cut to success; however, there are some tried and true strategies and tactics that can be applied to your business that can help lift you above your competitors.
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1 of 1 people found the following review helpful:
Great book., March 1, 2009
This review is from: Online Marketing Heroes: Interviews with 25 Successful Online Marketing Gurus (Hardcover)
It's a great book. Reinforces much of what us SEO hybrids have said for years. Great compilation of experts!
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Pretty interesting book, October 17, 2009
This review is from: Online Marketing Heroes: Interviews with 25 Successful Online Marketing Gurus (Hardcover)
It's a pretty decent book, and a very easy read. It's a little like going to [...] and sitting next to each of these people for about 10 minutes and imagining what they'd say to you. Very conversational and interesting. You get a lot of little tidbits from online marketers, saying what they think made them successful. I do wish there had been more nuts-and-bolts, and stronger examples. That's what kept it from getting 5-stars: the lack of depth.
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