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15 of 15 people found the following review helpful:
SEO Optimization
Excellent. Includes lots of solid information I haven't found elsewhere. I plan to spend lots of time implementing his suggestions on my very large (1000+ page) web site.
The author wrote this book in part to promote his subscription-based SEO tools. That's OK, but the reader needs to take into account that the author has an agenda other than writing a...
Published 9 months ago by R. N. Donovan
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7 of 7 people found the following review helpful:
Ten Books in One But Lacks Clarity
Bruce Clay is one of the gurus of Search Engine Optimization, so I was very eager to read this SEO book. I teach SEO in San Francisco and also online at [...], and am always looking to the SEO leaders like Bruce Clay to learn.
The good - the book does have a lot of useful information. It is especially strong on the technical aspects of SEO, such as how fast...
Published 4 months ago by Jason L. Mcdonald
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15 of 15 people found the following review helpful:
SEO Optimization, October 11, 2009
This review is from: Search Engine Optimization All-in-One For Dummies (Paperback)
Excellent. Includes lots of solid information I haven't found elsewhere. I plan to spend lots of time implementing his suggestions on my very large (1000+ page) web site.
The author wrote this book in part to promote his subscription-based SEO tools. That's OK, but the reader needs to take into account that the author has an agenda other than writing a helpful book.
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8 of 8 people found the following review helpful:
Thank you Bruce Clay and Susan Esparza, July 15, 2009
This review is from: Search Engine Optimization All-in-One For Dummies (Paperback)
I am a newbie to Search Engine Optimzation and Search Engine Marketing. When I first eyed this book and saw that it contained nearly 750 pages I thought this would be just another "tech book" that I would start to read and then abandon to my pile of other unfinished readings. This book is really an easy read and the authors make it such. Not only are you learnng SEO but also SEM for business. This is the first instructional book that I actually looked forward to the next chapter. I must admit that there is a lot of information to absorb but because, "you do have to sweat the small stuff", all info is pertinent.
What I particularly liked about the book is when a term is defined early on, say on page 25, and it is later mentioned on page 320 that term is again defined. It saves me the task of going back to find what that term meant. You learn much easier through repetition. Some of the content was a little over my head but I attribute that to being a rookie in SEO. As I learn more and apply what the authors teach I know I will have the inside track over my competition.
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7 of 7 people found the following review helpful:
Ten Books in One But Lacks Clarity, March 10, 2010
This review is from: Search Engine Optimization All-in-One For Dummies (Paperback)
Bruce Clay is one of the gurus of Search Engine Optimization, so I was very eager to read this SEO book. I teach SEO in San Francisco and also online at [...], and am always looking to the SEO leaders like Bruce Clay to learn.
The good - the book does have a lot of useful information. It is especially strong on the technical aspects of SEO, such as how fast your server responds to Google queries. This is a relatively new emphasis in SEO and one that many beginners are not yet aware of. His concept of siloing - putting like items into like directories is also a very good way to conceptualize how you should organize your website.
But, like so many SEO books, the book suffers from esoterica fatigue. Too much information, too many details, and not enough clear "big picture" guidelines into what should be done when. As I have learned from my own SEO students, they often need a simple step-by-step guide to SEO, and need to prioritize their efforts. Yes, your server response speed is important, but getting your home page TITLE tag correct is even more so.
I would recommend this book for experts and advanced SEO people. For beginners, Peter Kent's SEO book is a better bet.
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5 of 5 people found the following review helpful:
This Book Will Prompt You to Get Busy!, September 29, 2009
This review is from: Search Engine Optimization All-in-One For Dummies (Paperback)
I am new to SEO. I am studying up for my career as well as for our family business. As a beginner, I am pleased to say I felt like it was written in a way that was easy to grasp, which I did not expect. I read most of it with my computer right next to me so I could check out our own website and those of our competitors. It's almost like a checklist with more meat to make sure you do the most you can to be near the top of the list when someone searches for your offering. It is a big, thick book with a lot of information. I should have read up on SEO sooner.
I would recommend this for any business owner currently with or considering a web presence. (I know I would have done things differently had I read this book before getting our site designed.) Also, marketing, sales or customer services execs. may find this handy as they look to increase sales / revenue and/or the ability for their customers to find their product or service easily on the web.
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5 of 5 people found the following review helpful:
Top Notch Complete SEO Information Source, August 14, 2009
This review is from: Search Engine Optimization All-in-One For Dummies (Paperback)
From beginner to pro, this book is appropriate. It is an outstanding desktop book for anyone responsible for creating a website or a product that runs on the web. We are all lucky that an industry pioneer like Bruce Clay has condensed his knowledge into something anyone can buy for less than $30!
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4 of 4 people found the following review helpful:
Great all-around SEO book, July 20, 2009
This review is from: Search Engine Optimization All-in-One For Dummies (Paperback)
Search Engine Optimization All-in-One Desk Reference For Dummies (and make sure that it is this book, as there's another one with a similar title floating out there that I know nothing about) is an in-depth informative book. I always thought the Dummies series to be very basic, more like a Wikipedia entry, but when I saw that Bruce Clay wrote this I had to buy it.
I've read Bruce Clay's newsletter and attended his training class out in Simi Valley, and truly he is the authority on SEO. I consider myself a pretty good SEO, but this book helps reinforce everything, and at 768 pages, unless you know everything about SEO, you'll find a lot of good information in here (if you sit on any panels at SES, SMX or other SEO-based conferences, please read this before spewing what you personally think is correct).
There aren't many books on this subject that are worth anything, or as easy to read.
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7 of 9 people found the following review helpful:
Fantastic SEO book, June 29, 2009
This review is from: Search Engine Optimization All-in-One For Dummies (Paperback)
If you only buy one search engine optimization (SEO) book, this is the one to buy. Bruce Clay is the guru of all gurus when it comes to SEO. He makes a highly complex and technical topic accessable to the average reader.
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6 of 8 people found the following review helpful:
The most complete reference book about SEO, June 9, 2009
This review is from: Search Engine Optimization All-in-One For Dummies (Paperback)
If you need a complete reference book about SEO, this is your book. It is a well writen book, a very up to date book, and a book writen for a widen public categories: professionals, students, seniors, etc.
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Small stuff, July 5, 2010
This review is from: Search Engine Optimization All-in-One For Dummies (Paperback)
I have a small 150 page web site for a small CPA firm. The book has a lot of good information and is well written, but they mention free tools which install right on the browser. Trouble is, the tools aren't free. I found some tools on MicroSoft's web site that are free that give me what I need for my site. I've been doing my site and SEO since 1995. I loved his web site and the book.
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3 of 6 people found the following review helpful:
Buying This Book = My Worst SEO Mistake Ever!, March 17, 2010
This review is from: Search Engine Optimization All-in-One For Dummies (Paperback)
Buying this book was the worst SEO mistake I've ever made. I could not wait for it to arrive because I had my private investigation agency site in the following positions on google.
I had # 1 for one keyword, I was at the bottom of page 1 for two other keywords, 2nd from the bottom of page one for two more, # 2, on another and # 4 on the last that I cared about.
The book seemed just what I expected and I was looking forward to being number 1. After all, I managed to get the ranking I did from free SEO mini-couses. I couldn't imagine what the info in a $50 book would do for me.
Well after the correction were made and uploaded, here's the results...
I have COMPLETELY disappeared for EVERY keyword search result position listed above. The book was not a total waste of money though, the temp down here in Florida dropped into the 30s and I have an outdoor fireplace I hadn't used all year. My mistake was to trust this book so much, I did not save the pages that got me the good positions.
I have a huge book collection and I felt a little bad burining a book even one as evil as this one - I promise it will be the only book I ever burn - really.
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