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11 of 12 people found the following review helpful:
Best $13 I have Spent in Marcom
"The Truth About Search Engine Optimization" is both technically accurate and implementable - the perfect storm for any Marketing Communications professional.
I've studied SEM extensively, and have been active in it for a few years. This book has taught me many things, and affirmed others. In fact, I plan to purchase several more copies and use it as a "text"...
Published 16 months ago by Johnny Fan
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15 of 18 people found the following review helpful:
Great Book, but don't be decieved by the "2009"
As most people searching for SEO books, I was looking for the most up-to-date book possible. Even though this book claims to be 1st printed Feb 2009 the text references outdated "current events." Refers a few times to the "new" Indiana Jones movie and news about George W. Bush. Also refers to "Macromedia" Flash, but I think that was just a lack of software knowledge...
Published 14 months ago by JustADesigner
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11 of 12 people found the following review helpful:
Best $13 I have Spent in Marcom, April 3, 2009
This review is from: The Truth About Search Engine Optimization (Paperback)
"The Truth About Search Engine Optimization" is both technically accurate and implementable - the perfect storm for any Marketing Communications professional.
I've studied SEM extensively, and have been active in it for a few years. This book has taught me many things, and affirmed others. In fact, I plan to purchase several more copies and use it as a "text" in a class I am designing for my bloggers (product managers and marketers). The bite-sized and actionable chapters make total sense, are easily digestible, and are even inspirational - especially for those in my company who need to achieve more on the net but who don't care to invest tons of time learning all these tools on their own.
I am confident that this book will be a major influence in the transformation that is about to occur in my SEM program.
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15 of 18 people found the following review helpful:
Great Book, but don't be decieved by the "2009", June 1, 2009
This review is from: The Truth About Search Engine Optimization (Paperback)
As most people searching for SEO books, I was looking for the most up-to-date book possible. Even though this book claims to be 1st printed Feb 2009 the text references outdated "current events." Refers a few times to the "new" Indiana Jones movie and news about George W. Bush. Also refers to "Macromedia" Flash, but I think that was just a lack of software knowledge.
Don't get me wrong I learned a lot... A LOT!, but I question if some of this content is already outdated. Algorithms are always changing.
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6 of 6 people found the following review helpful:
Easily understood concepts and great techniques shared throughout the book, June 3, 2009
This review is from: The Truth About Search Engine Optimization (Paperback)
This book was a required textbook for a web/e-commerce class that I was taking. I am active in SEO in my current job as well and the text married both the concepts I was learning in class to the work that I was performing on my work website. Easily understood concepts and great techniques shared throughout the book.
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4 of 4 people found the following review helpful:
Straight to the point, May 12, 2009
This review is from: The Truth About Search Engine Optimization (Paperback)
I'm new to the world of SEO, so I wanted to know a little more about it without getting too confused on all the technical stuff. If you haven't read any of the "The Truth About" books, then the first thing you should know is that each chapter isn't very lengthy. Instead, it gets to the heart of the matter without having to go into all the little details. I did enjoy that much about this book.
The reason I didn't give it 5 stars is because doesn't give you examples to look at when you want to add it to your code. That, however, isn't enough to make me not like this book. I'm actually looking forward in getting more of these books.
So, if you want a book that doesn't get into all the technical terms of SEO, then you should pick this one up. It's a quick read, but a good read that will help you achieve some good SEO.
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4 of 4 people found the following review helpful:
A simple truthful book, July 4, 2009
This review is from: The Truth About Search Engine Optimization (Paperback)
Rebecca Leib is easy to read. After reading this book, it has become clear that the hard part of SEO is not understanding what to do, it is taking the time to execute it properly.
It is refreshing to read a book with succinct chapters on one aspect of SEO. You are not overwhelmed and lost before she drives home the point of the chapter.
After reading this book, all of the gibberish I had been reading in other SEO texts suddenly made sense. The difference is, I'm not sifting the gibberish to get to the nuggets.
Nothing I learned in this little book was contraindicated in any other reading I have done thus far, nor was it explained any better.
I highly recommend this book as a first book on SEO. You can then review other fatter texts for greater detail and more examples. I doubt you will have missed anything important with this approach.
Phillip C. Neal DDS
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5 of 6 people found the following review helpful:
A Great Introduction to SEO, April 18, 2009
This review is from: The Truth About Search Engine Optimization (Paperback)
This books gives a nice overview of the S.E.O. process.
If you aren't familiar with SEO, this is a great place to start. It's not a technical book, it's more aimed at managers or small business owners that need to figure out what what needs to be done and who they need to hire.
The book doesn't talk about technical details, such as how to change your meta tags, it just tells you that it needs to be done.
An easy, pleasant read that will give you a solid foundation for starting your SEO process.
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7 of 9 people found the following review helpful:
Same Info As Other Books... Lots of filler, September 24, 2009
This review is from: The Truth About Search Engine Optimization (Paperback)
Just finished reading this, and I have to say I'm a little annoyed. I've been building websites and doing SEO work for several years now, so this isn't the first book I've read. But you need to stay updated, and see what's new...
Apparently nothing is new. If you've read one book on SEO, this book won't help you. I don't really know who this book is for...
If you've read an SEO book before:
You won't find new information here. Just a rehash of everything you've already read and implemented on your own sites. Lots of filler. Pages start to drag on. It's only 208 pages and could be edited down to 120.
If you've never read an SEO book before:
You'll get a thorough overview of what SEO is, BUT you're going to have to buy another book to show you how to do it. This talks about SEO. Tells you what might be a good idea. But it won't show you how to do it. It's not a how-to book as other reviews have mentioned.
So who's this book for? Not for me that's for sure.
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1 of 1 people found the following review helpful:
Accurate, easy to read -- perfect for any business with a web site, November 6, 2009
This review is from: The Truth About Search Engine Optimization (Paperback)
Because I have been doing Internet Marketing for a Fortune 1000 company for over a decade, friends often ask for recommendations they can use for their businesses. They know they need to pay attention to search engines but don't know what to do. It's always been a difficult question because there are so many bad sources of information on search engine marketing. It's a business that is full of charlatans and well-meaning but poorly informed "experts." The same bad ideas are passed around so often that they start to sound valid.
I've always wished for a book that was practical, understandable, and most of all, true. For years, I thought I should write the book. Now, I don't have to -- because Rebecca Lieb has done it!
I recommend this book to business owners because it tells you what you really need to know. It doesn't dig too deeply into the nuts and bolts. It tells you what the business owner, manager, and strategizer must know. It's well written and a very easy read. I was amazed again and again at how she explained each concept in just a page or two. But the best thing about it is that it's all true -- she tells you what you need and what to avoid and talks about the myths so you will know if someone is feeding you questionable ideas.
This is the perfect book to read before you hire someone to do your search engine marketing. And if you want to do it yourself, there is enough here that you'll know what to do next.
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1 of 1 people found the following review helpful:
The truth is this is a great book, September 16, 2009
This review is from: The Truth About Search Engine Optimization (Paperback)
Rebecca Lieb, a writer, author, editor, digital content and SEO consultant, has been a part of the rise in digital technology for over eight years. Rebecca was the vice president and editor-in-chief for the largest source of internet marketing and advertising news, opinion and commentary resources in the world at SearchEngineWatch.com. She breaks down what SEO is, how it works and how you can influence the organic results the search engines provides to the user.
The book consists of 51 different truths about search optimization process, common misconceptions, tricks to help your website receive more traffic and even how to improve your page rank. These 51 truths are subdivided into ten categories:
1. The Basics of Search
2. The Truth About Being Site-Specific
3. Tag, You're It!
4. The Truths About Links
5. You Call That a Search Engine
6. Get a Social Life
7. Search Ranking
8. The Truth About SEO Management
9. Don't Be Evil
10. Going Beyond
This is an easy read that can be used by anyone from small startup companies with a website trying to gain recognition, or the big multibillion dollar corporations, the same concepts and truths apply to any website on the internet. There are some common themes that show up consistently throughout the book and they are emphasized many times per section. Some of the same concepts that are repeated are helping the visibility of your website to the general public. You should put common keywords that the general public would use to find your site in the first 300 words to make your site appear higher in the organic search. Also, you want to attract spiders and robots to your site, and to do so have reliable and qualified links both inbound and outbound, as well as making constant revisions and updating your content on a regular basis.
"SEO is the foundation, the bedrock of online marketing". With technology becoming increasingly important in the world today, businesses have taken their marketing to the next level by having online site to further promote their business. Online marketing has recently become a priority for many businesses large and small; in order to succeed online you must be visible to the public, so search engine optimization is now a staple in the online marketing departments of today. People searching for a business or service online will either find you or your competitor, so the more visible you are the higher your traffic will be.
Search engine optimization is an ongoing process that has no end. There are ways you can influence where you show up in large search engines like Google and Yahoo! but there are no guarantees that you will make it to number one on the organic search results. There are many tips and tricks that will positively influence your chances of getting found, but there are no guarantees when it comes to SEO, just diligent, and consistent hard work.
I am new to the scene of online marketing and thoroughly enjoyed this book. I learned the basics of how search engines find and distinguish sites from the millions of different sites out there, and how to get my site near the top of the search results. I would give this book a 9.5 out of ten, the only flaw to the book is that it could be more recent, because the book gives examples from the "new" Indiana Jones movies and George Bush as the current president. It says that SEO is constantly changing and evolving into something different, so when dated examples are in the book some of the tricks may be a little behind the times.
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1 of 1 people found the following review helpful:
SEO in 51 Bite-Size Morsels, May 12, 2009
This review is from: The Truth About Search Engine Optimization (Paperback)
Rebecca Lieb succinctly boils SEO down into 51 truths, simultaneously covering the fundamentals as well as several more advanced topics. All the "Truths" contain actionable tips, tricks and strategies. There's no reason to delay the purchase of this book because implementing just one truth could pay for the book 100 times over for most marketers. Even those already trained in SEO will find Rebecca's writing to be useful in planning and executing SEO campaigns.
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