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Customer Reviews

4.3 out of 5 stars7
Format: Paperback|Change
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on September 28, 2012
This book is a must read for all working photographers and all photography students in school today. This book clearly addresses the business issues photographers face today and offers clear cut advice on how to navigate those changes. The contributors to this book are some of the most respected names in the industry today. They are frank, pragmatic and clear in their message. This book will be unsettling to those who hope "things will get back to normal." For those who are ready to embrace change, it is a road map to a successful future as a working photographer.
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on February 23, 2013
This is well written and covers the current markets. Would highly recommend this along with Photographer's Market (2013) as they complement each other.
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on April 29, 2013
Some interesting case studies, but seems mostly geared toward portrait photographers. Weird choice of a cover for a book for photographers.
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on December 15, 2013
While this explores new market concepts and ideas it doesn't give a list of new markets like the far superior Photographers Market.
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on December 9, 2014
This is a MUST HAVE book for any commercial or advertising photographer. Very comprehensive. Get this book!
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on October 19, 2014
The book met the needs I was looking for.
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on January 1, 2015
Read it. Keep it in your library.
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