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2 of 3 people found the following review helpful:
5.0 out of 5 stars For anyone who wants to best understand the art of copywriting, November 9, 2008
By Midwest Book Review (Oregon, WI USA) - See all my reviews
This review is from: Basics Advertising: Copywriting (Paperback)
You could have the greatest product in the world, but if no one knows about it, no one is going to buy it. "Basics Advertising: Copywriting" is a simple crash course in basic fundamental skill of advertising one's product. With ideas both combining the art of words and visual components when creating an effective advertisement, it contains many examples to gain inspiration from many established and successful marketing agencies. For anyone who wants to best understand the art of copywriting, "Basics Advertising: Copywriting" is strongly recommended reading.
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Basics Advertising: Copywriting
Basics Advertising: Copywriting by Rob Bowdery (Paperback - June 1, 2008)
$29.95 $21.86
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