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on May 26, 2000
"I spent 6 years as the Advertising Creative Director for Disneyland and 20+ years in the advertising agency business. I can comfortably say that I know the power of an idea. I know that what most people call ideas aren't real ideas. A real idea is quite rare, very precious, and requires careful nurturing so it can grow into a powerful force. Jack's book outlines the process of what it takes to come up with a real idea - and how to persevere until that idea has a life of its own. Jack's book is a must read if you want to get in (or want to stay in) the idea business."
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on October 13, 1998
Jack Foster's book "How to get ideas" helped our company create the atmosphere that we needed to generate excitement and, of course, ideas. I didn't think it was possible to teach others how to get ideas until I read Foster's book. I used to think that ideas just happened or that some people were naturally more creative then others.
Foster suggests excercises and step by step instructions in a format that is fun and easy to read.
My biggest temptation was to rip through the pages without taking the time to stop and absorb what I had just read. So I read it twice. Make that three times.
I highly recommend this book to anyone who has to get the creative juices going but just doesn't know how. If you're naturally creative but run into an occasional roadblock this book will suggest a detour to get you back on track. 5-stars.
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on January 19, 1999
I'm another teacher who agrees with the one from Omaha. This little book would make an excellent textbook for three reasons: 1. It is fun and easy to read. 2. It is inspirational. 3. It teaches one how to think. And it doesn't make any difference how old your students are. Even ten year olds could learn a whale of a lot. An incredible little book!!
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It's a shame that some readers might overlook this book as just another entry into the super-saturated and rarely enlightening field of creativity. Using quotes and examples drawn from the origins of well known - and even life-altering - ideas, creations and inventions, Jack Foster has crafted an educational, entertaining and inspirational book. He gets right to the point, makes you laugh and never descends to the level of psychobabble. He is aided and abetted by illustrator Larry Corby. We [...] recommend this book to all readers - Even if you aren't transformed into an idea fountain, you'll enjoy yourself, and probably learn something.
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on January 4, 2007
I have worked in a 4-A advertising agency for the past 22 years. An advertising agency is an idea factory. The first book that I read on ideas was "A Technique for Producing Ideas," by James Webb Young. A dynamite book in a few pages. "How To Get Ideas" is better, much better. If Young's book is a 10-star, Jack Foster's book is a 20-star.
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on January 15, 2002
This brilliant little book (on self-help for generating creative ideas) is, however, one that looks deceptively innocuous. Its not surprising, therefore, that I was initially fooled while browsing the cover and contents of this book. When I finally decided to buy it I was lucky to be able to get the last available copy from my local bookstore. Although this book looks at creativity from mainly the viewpoint of the world of advertising (obviously, because the author belongs to that profession), the ideas neatly packaged here could benefit anyone applying them in any sphere of life. Which is why I have been gifting copies of this book to my loved ones. If there is something lacking, and I expect this to be rectified in the next edition of the book, are MORE sample case stories of creative idea solutions of great problems. Also, the illustrations --- barring that on the front cover --- are poor. Fortunately, the local South Asia edition of the book is available in India for INR 195(MRP)from VIVA BOOKS PVT. LTD), with offices in Kolkata, New Delhi, Chennai and Mumbai. Booklovers worldwide may please note that a few USED COPIES of this great book are still cheaply available through
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I won't write a long review about this small but powerful book. But if you are looking at this review and this book, you need ideas.
I'm a professional copywriter with years of experience and ideas are sometimes hard to come by. Yet it is a must in my business. I bought this book to see if it would give me some ideas or some ways to get them.
Well, about half way through, I had an entire campaign written for a client --- a really brilliant campaign that was no doubt better than one I might have come up with had I not read the book.
So get it. Just get it.
Susanna K. Hutcheson
Creative Director LLC
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on February 22, 2015
This book should be required reading for anyone in entertainment, advertising and the arts. The book is filled with creative ideas to help gear your mind to becoming more "Idea Prone," and more diligent and disciplined in developing those ideas into workable real world solutions. Jack Foster's classic work still holds up just as well nearly twenty years after its first publication.
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on October 19, 2000
I've been an art director in Los Angeles for 6 years and I have yet to experience a creative manager with the enthusiasm for creativity and the ability to instruct and motivate like this book's author - Jack Foster. I worked at his old agency and I'd heard great stories, but he retired before I got there so... I read his book. It not only delivers on its title, but it validates creative people and their unorthodox ways of thinking. All creative professionals MUST read this book and they'll not only get better ideas, but they'll remember why it is they got into the field and what their priorities really should be.
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on August 31, 2013
What a great book! A fine little book in which Jack Foster uses examples from his own successful career to help us come to decisions/ideas that work. Whether or not it was intended, a little bit of spirituality in that once one brainstorms and feels has at least for the time given adequate thought to a topic, letting it go (taking a break, putting out of the mind, doing something else) and then in a day or so the answer is apparent. Have recommended to others and they also enjoyed.
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