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La riqueza de la información: generación de capital intelectual mediante la tecnología de información (Spanish Edition) [Paperback]

Gustavo Estrada Hurtado (Author)
4.9 out of 5 stars  See all reviews (8 customer reviews)


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Book Description

October 29, 1998
This book -written in Spanish- elaborates over two indisputable facts in the direction of intellectual capital. The first is that information is no longer a trivial management support resource. Information is an integral part of the business, when not the business itself. As such must be regarded, cared and controlled by the management groups. The second fact is that computing and communications technologies, inasmuch as they allow and facilitate the storage, organization, transmission, classification and consulting of business information, have the most power -greater than that of any other tool- to generate wealth in organizations. Simply stated, information is wealth and information technology is the best road to reach it.

These two facts are often ignored by organizations. Many managers express their agreement with both statements but their behavior -their preferences, their absence from key decisions, their priorities, their time allocation- send a different message. The implementation of information technology must be driven -promoted, pushed, motivated- by the organization strategies and objectives and not by the attraction of the most recent technology or management fad or by the whim of the area supervisor who wants just to automate the duties under his or her responsibility. The implementation of information technology is investment to generate wealth toward the future and not improvised expenditure to solve the routine problems of the present.

Everyone involved in either implementing or using information technology -senior executives, functional directors, operational managers, information professionals, software engineers, users, consultants, auditors, project leaders- must understand that the installation of business software, together with all computing and telecommunications hardware that surrounds it, has much more to do with dollars, profits, business processes and people than with bytes, microchips, record formats or code lines.


Editorial Reviews

About the Author

Gustavo Estrada is an independent consultant and lecturer on information technology management and organizational design around information technology. He is Chemical Engineer from the National University of Bogota, Colombia, and Doctor-Engineer (Swedish Teknisk-Licentiat) from Chalmers University of Technology in Gothenburg, Sweden. He worked for 23 years -most of them in Esso Colombia, with extended assignments in Esso Inter-America (Coral Gables, FL), Esso Central America (San Salvador), and Esso Brazil (Rio de Janeiro- filling several managerial and advisory positions. Gustavo is currently working as Executive Resources Planning (ERP) consultant in the Miami area.

Product Details

  • Paperback: 262 pages
  • Publisher: Gustavo Estrada (October 29, 1998)
  • Language: Spanish
  • ISBN-10: 9583308471
  • ISBN-13: 978-9583308475
  • Average Customer Review: 4.9 out of 5 stars  See all reviews (8 customer reviews)
  • Amazon Best Sellers Rank: #5,588,729 in Books (See Top 100 in Books)

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Customer Reviews

8 Reviews
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Average Customer Review
4.9 out of 5 stars (8 customer reviews)
 
 
 
 
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8 of 8 people found the following review helpful:
5.0 out of 5 stars El Capital Intelectual, February 22, 2000
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This review is from: La riqueza de la información: generación de capital intelectual mediante la tecnología de información (Spanish Edition) (Paperback)
Este libro es muy claro y didactico al tratar el concepto de "capital intelectual" y como la tecnologia de informatica es clave para mantener y aumentar ese capital.
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4 of 5 people found the following review helpful:
5.0 out of 5 stars SOBRE "LA RIQUEZA DE LA INFORMACION" ..., January 13, 2000
This review is from: La riqueza de la información: generación de capital intelectual mediante la tecnología de información (Spanish Edition) (Paperback)
Este libro es de obligada lectura para toda persona interesada en entender el papel de la tecnologia de informacion en la generacion de capital intelectual y, consecuentemente, de VALOR para las companias. La larga trayectoria profesional de Gustavo Estrada le ha permitido ofrecer, en un lenguaje sencillo y con amplisima documentacion, una subyugante vision de la organizacion exitosa del futuro.

Luis German Meneses,

Gerente Departamento de Produccion, Intercor

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1 of 1 people found the following review helpful:
5.0 out of 5 stars Las bondades del libro, January 18, 2000
This review is from: La riqueza de la información: generación de capital intelectual mediante la tecnología de información (Spanish Edition) (Paperback)
He sido designado Director Académico del programa de posgrado "Especialización en Gerencia de Recursos Energético" de la Universidad Autónoma de Bucaramanga, Colombia, -UNAB- y al estructurar el correspondiente currículo y su bibliografía, he encontrado de gran utilidad académica y profesional incluir el libro de Gustavo Estrada Hurtado "La Riqueza de la Información". Reitero lo expresado en la carátula del libro

" Las preguntas 'Cómo crecer la empresa, cómo hacerla más productiva, cómo sobrevivir?' tienen respuestas diferentes si se ubican desde la Era de la Información -en la cual nos hemos adentrado- o si se plantean desde la Era Industrial -la cual la tecnología de la Información está sepultando-. Gustavo Estrada anima al ejecutivo de hoy a unir 'la tecnología de información -la novedad de hoy- con el recurso humano- la novedad de siempre- como la llave de oro para el éxito empresarial'. 'La Riqueza de la Información'es un libro de administración que todo ejecutivo debe leer y asimilar.

Enrique Amorocho C. Ex-presidente, Empresa Colombiana de Petróleos"

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