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  • rooCASE Amazon Kindle Fire 7 Case - (2011 Non-HD Previous Generation) Dual View Multi Angle Tablet 7-Inch 7" Stand Cover - BLACK
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rooCASE Amazon Kindle Fire 7 Case - (2011 Non-HD Previous Generation) Dual View Multi Angle Tablet 7-Inch 7" Stand Cover - BLACK

by rooCASE
| 15 answered questions

List Price: $39.95
Price: $5.98 & FREE Shipping on orders over $35. Details
You Save: $33.97 (85%)
In Stock.
Old 2012 (non HD) 7"
Black
  • Vegan synthetic leather with soft non-scratch microfiber interior (NOT Compatible HD 7" and HDX 7" October 2013 Version)
  • Detachable inner sleeve for handheld operation; Sleeve reattaches to case by velcro for landscape or portrait display.
  • 3 grooves for multi-angle display
  • Access to all ports and controls. Magnetic flap closure.
  • Helpful Tip in Portrait Mode 1. Please bend the fold directly below Velcro for a few seconds to help soften the flap 2. Position the inner sleeve in portrait mode against one of the three grooves 3. Velcro the inner sleeve to the top of the outer cover so that approx 2 1/4 inches is between the two
2 new from $5.98

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Frequently Bought Together

rooCASE Amazon Kindle Fire 7 Case - (2011 Non-HD Previous Generation) Dual View Multi Angle Tablet 7-Inch 7" Stand Cover - BLACK + Clear Screen Protector with Cleaning Cloth for 7-Inch Kindle Fire - 2 Pack
Price for both: $8.81

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Size: Old 2012 (non HD) 7" | Color: Black

Product Details

Size Name: Old 2012 (non HD) 7" | Color: Black
  • Product Dimensions: 7.8 x 5.2 x 0.8 inches
  • Shipping Weight: 1 pounds (View shipping rates and policies)
  • ASIN: B005QBK5V2
  • Item model number: YM-KDLFIRE-DV-BK
  • Average Customer Review: 4.5 out of 5 stars  See all reviews (3,319 customer reviews)
  • Date first available at Amazon.com: September 28, 2011
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Customer Questions & Answers

Customer Reviews

4.5 out of 5 stars
5 star
2,239
4 star
665
3 star
203
2 star
111
1 star
101
See all 3,319 customer reviews
Also holds your stylus pen.
Charlie D. Evans
The case fits snuggly, I like that I can use the stand for watching video/movies in a landscape position or shift to a portait position for reading.
Denise R
Seems to be pretty good quality, looks great and functions very well.
Amazon Customer

Most Helpful Customer Reviews

1,627 of 1,756 people found the following review helpful By DeTechTive TOP 1000 REVIEWER on November 21, 2011
Color Name: MagentaSize Name: Old 2012 (non HD) 7"
Length: 4:44 Mins
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611 of 664 people found the following review helpful By ABB0129 on January 11, 2012
Color Name: PurpleSize Name: Old 2012 (non HD) 7" Verified Purchase
I ordered this case and the similar one by Poetic. The requirements that I had for a case are as follows. First, I wanted it to be able to rotate between landscape and portrait mode. I also wanted the device to be able to detach from the stand while still being protected in its own case. And lastly, I really wanted a purple case.
While both cases fulfilled these needs, I decided to keep the one from Poetic instead. The Poetic case rotates between landscape and portrait mode by a snap. It is this snap that allows for the Kindle to detach from the stand (for when you want to just hold the device in your hands without the stand - like reading in bed or something) . The RooCase attaches with Velcro. This seems ok, but I thought that in time it may wear out. And to be honest, I didn't care for the sound that Velcro makes when detaching and repositioning the Kindle, especially while quietly reading in bed while my boyfriend is sleeping.
The RooCase's ridges for keeping the Kindle Fire upright in either landscape or portrait mode are not very sturdy. They are more like "speedbumps" compared to the Poetic's actual deep grooves in the stand for the unit to stay in.
In addition, the Poetic case stays securely closed with an elastic strap. The RooCase has magnetic closure, which I didn't feel at all! And I want to be sure my case stays closed when shuffling around in my bag.
The RooCase's purple is much prettier than the Poetic, but I thought function and quality wins over color.
So I'm sending the RooCase back. I this helps you. I wish I'd had this comparison before I purchased.
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372 of 416 people found the following review helpful By Tiger CK on November 18, 2011
Color Name: MagentaSize Name: Old 2012 (non HD) 7"
Walking around with an uncased Kindle is a little bit like going to a wedding in jeans and a t-shirt. It's not illegal but who does it? You need something to protect your Kindle and maximize its functionality.

I purchased the black version of this rooCase to go with my new Kindle Fire because I noticed that it was much less expensive than the Marware case that Amazon had been promoting. I cannot comment con the color but everything else seems similar based on the product description. My case is not perfect but for the price I feel it is a good deal. It offers everything I could want: functionality, protection for my Kindle and a good price.

Quality: The quality is pretty good. The leather does not appear to be quite as good as the leather that is on my lighted Kindle cover for my Kindle keyboard. But it is still respectable and does not look cheap.

Functionality: Here is where this case really shines. Most of the other cases can only stand the Kindle fire horizontally. The rooCase can stand it horizontally and vertically. Both seem to work reasonably well. The multiangle grooves allow you to position the Kindle fire at a variety of different angles. This is an area where the rooCase would appear to be superior to the Marware case, which does not have any grooves to hold the kindle up and relies on friction according to reviews on Amazon. The makers of this product seemed to think of everything including leaving a small whole in the top left corner so that the case doesn't block the Kindle's ambient light sensor. The case is not perfectly stable but for reading watching movies and light internet work it holds pretty well. It is slightly uncomfortable to do more extensive internet work like sending a long e-mail but that is also related to the Kindle itself.
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796 of 902 people found the following review helpful By DeTechTive TOP 1000 REVIEWER on November 21, 2011
Color Name: BlackSize Name: Old 2012 (non HD) 7"
Length: 4:44 Mins
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614 of 698 people found the following review helpful By DeTechTive TOP 1000 REVIEWER on November 21, 2011
Color Name: RedSize Name: Old 2012 (non HD) 7"
Length: 4:44 Mins
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132 of 148 people found the following review helpful By Amazon Customer on November 19, 2011
Color Name: MagentaSize Name: Old 2012 (non HD) 7" Verified Purchase
I admit that I didn't expect much from this product, especially at the sale price I purchased it for. Fortunately, the rooCASE Leather Folio delivers quite a bit for the price.

The velcro attachments are heavy duty, not the flimsy kind I was used to. The sleeve is more than secure. It takes real effort just to pry it loose. Additionally, the magenta is beautiful, not overly bright or putrid pink (Thank God).

Overall, I'm very pleased with my purchase and will buy from rooCASE again.
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96 of 107 people found the following review helpful By Jill Marie Cattrysse on December 8, 2011
Color Name: MagentaSize Name: Old 2012 (non HD) 7" Verified Purchase
I ordered this case because it was resonably priced and was the only Kindle Fire case capable of holding the Fire horizontally and vertically. I am very happy with the color and the quality of the materials. I am a little disappointed in the protection the case offers, though.

PROS:
- Great color
- Simple to use
- Only Fire case that can hold the Fire vertically and horizontally
- Nice quality leather and interior materials
- Change viewing positions quickly and easily
- Light weight

CONS:
- The velcro that holds the Fire in place is kind of weak, if the Fire isn't stuck in really well, it can fall off
- The case is held closed by a magnet, there's no clasp, and the magnet is pretty weak. The case falls open even if I'm just holding it. I can see it coming open pretty easily in a bag, leaving the screen unprotected.

If these two cons were fixed, I'd give it five stars. But as it is, I gave three stars because the whole point is to keep my Fire protected, propping it up is a nicety.

UPDATE: After leaving the above review, I was immediately contacted by PC Micro customer service to address my issues. This is the best customer service I have ever experienced. The agent suggested a different Kindle Fire case in the same color that has a zipper all around to add the extra protection I was hoping for. I will have to leave a separate review for that item, but it is excellent and just what I wanted! They shipped the new case to me for free in two days and provided a postage-paid package to return the rooCASE. I am a very happy customer and highly recommend PC Micro!!
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