Excerpt - Back Matter: "... made the competition irrelevant: See Chan Kim and Renée Mauborgne, BlueOceanStrategy: How to CreateUncontestedMarketSpace and Make the Competition Irrelevant ( ..."
Excerpt - page 69: "... Wiley & Sons. Kim, W. Chan and Renée Mauborgne (2005), BlueOceanStrategy: How to CreateUncontestedMarketSpace and Make the Competition Irrelevant. Boston, MA : Harvard Business ..."
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Excerpt - Back Matter: "... , BlueOceanStrategy: how to createuncontestedmarketspace and make the competition irrelevant, 2005 Harvard Business School Publishing ..."